The purpose of the article is to develop a methodological approach towards assessing the economic security of institutions of higher education. Methodology. There has been generalized the experience of foreign universities in terms of providing high standards of educational and research process in the context of ensuring their economic security in modern conditions. The study has been conducted on the comparison of aggregate indicators of the economic security of HEIs based on the results of factor analysis (the method of the main components). The output data are formed taking into account the main approaches to constructing a balanced system of indicators based on the results of cluster analysis. The integral indicators of economic security of HEIs and integral indicators of economic security in general have been calculated based on the values of factor loadings and weighting coefficients of indicators for each group. Results. The system of performance indicators of the world leading universities has been formed and the key factors of economic security of foreign universities have been identified taking into account the generalized experience of foreign universities. The developed methodological approach to the assessment is universal and provides opportunities for developing measures to improve the level of economic security of institutions of higher education. Studies have shown that the economic security of economic entities is not least determined by the management efficiency of intellectual resources. Practical implications. The calculated level of HEI economic security is an indicator not only for protecting it from threats but also for the causal link between socio-economic development of the state, its economic potential and the level of higher education. Value/originality. The holistic scientific and practical study has been carried out in the article taking into account the interconnection of higher education and economic security of institutions of higher education and a methodical approach to the evaluation of the economic security of HEIs has been developed. The above stipulates the necessity of developing a methodological approach to assessing the risks to the economic security of institutions of higher education on the basis of possible threats to their activities.

Проведено аналіз поняття «ризик», при цьому враховано його значення у контексті забезпечення економічної безпеки та надійності захисту інтелектуального капіталу вищих навчальних закладів, що переміщені з тимчасово окупованих територій. Розглянуто економічні наслідки від їх переміщення шляхом аналізу зміни рейтингових позицій цих ВНЗ за 2013-2017 роки з порівнянням надійності захисту інноваційного та людського капіталу. ключові слова: вищі навчальні заклади (ВНЗ), економічна безпека ВНЗ, захист інноваційного та людського капіталу.

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The article develops recommendations for improving the methodological platform of strategic marketing as a determinant of sustainable business development. It is proved that sustainability is a concept that includes economic, environmental and social dimensions of activity at the company level. It is stated that the study examines the influence of two concepts of strategic marketing - market orientation and innovation orientation on sustainable business. The constructed model of the relationship of the hypotheses of the study: H1. 1: strategic market orientation has a positive attitude to the sustainability of environmental indicators; H1.2: strategic market orientation has a positive relationship with the sustainability of economic indicators; H1.3: strategic market orientation has a positive attitude to the sustainability of social activities; H2.1: strategic innovation orientation has a positive attitude to sustainability in environmental performance; H2.2: strategic innovation orientation has a positive relationship with sustainability in economic indicators; H2.3: Strategic innovation orientation has a positive attitude to the sustainability of social activities. The survey was conducted using structured questionnaires received from various employees, managers, agents, representatives and intermediaries of various pharmaceutical companies in Ukraine. Convergent validity and the Cronbach's alpha coefficient demonstrated convergent validity and internal consistency. It is reasonable that the research results show a significant relationship between strategic market orientation and innovation orientation with the sustainability of environmental, economic and social indicators of the pharmaceutical industry. The focus on strategic innovation with the desire to create and offer quality products and services, innovative solutions, waste control and resource use, will allow the company to achieve sustainability in productivity, as confirmed by H2.1 (0.59) and H2.2 (0.37). Strategic innovation orientation does not significantly affect the sustainability of social activities, which may be due to the fact that innovations have a greater tendency to improve environmental and economic indicators. It has been proven that effective market orientation and innovation orientation can provide a competitive advantage to pharmaceutical companies.