China has been making efforts in nature conservation by developing a new national park system. Setting a fee-based entrance policy for the newly established national parks can be challenging without information on visitors’ willingness to pay (WTP). Thus, this study aims to evaluate visitors’ WTP entrance fees with a dataset of 1215 visitors collected in China’s planned Qinling National Park (QNP). Using the double bounded dichotomous choice format of the contingent valuation method, we obtained the mean WTP for the entrance fee of QNP of 200 yuan. Visitors’ demand becomes relatively inelastic at the recommended entrance fee of 160 yuan when the expected ticket revenue will reach its maximum of 13.8 billion yuan. Our study also indicates that visitors’ WTP is significantly influenced by their gender difference, education level, income, number of trips to natural attractions, duration of stay, the intention of a future visit, and concern about commercial exploitation. Our empirical study provides insights into developing effective pricing policies and appropriate marketing strategies for China’s new national park system.

The purpose of this article is to study the impacts of environment on the economic growth of Xi’an. Based on the relevant data from 2000 to 2007, We extended Solow model for calculating the contribution rate of capital, labor and environmental indicators to economic growth. We get the environmental indicators of Xi’an is 43.46% , so it is very important to protect environment. We suggest that emissions-trading system and the deposit repayment system are better ways for Xi’an to solve the environmental problems.