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Driven by boosting economic developments, emerging economies are experiencing massive institutional changes in regulatory structures and market systems. Coupled with fierce market competition and reforms, serious challenges for the sustainable development of new ventures are created due to smallness and newness. This study adds knowledge to current research concerning how new ventures grow and adapt to the rapid environmental shifts in emerging economies by exploring the effects of entrepreneurial bricolage. Specifically, this study finds that entrepreneurial bricolage has a positive impact on both new venture growth and adaptiveness. Further, institutional void has contradicting effects on these two relationships. The effectiveness of entrepreneurial bricolage on new venture growth is stronger in a context with serious institutional void, while the effectiveness of entrepreneurial bricolage on new venture adaptiveness is weaker in a context with serious institutional void. These findings not only enrich our knowledge on the implications of entrepreneurial bricolage, but also advance our understanding of the emerging economy context.

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