The item details page (IDP) is a web page on an e-commerce website that provides information on a specific product or item listing. Just below the details of the item on this page, the buyer can usually find recommendations for other relevant items. These are typically in the form of a series of modules or carousels, with each module containing a set of recommended items. The selection and ordering of these item recommendation modules are intended to increase discover-ability of relevant items and encourage greater user engagement, while simultaneously showcasing diversity of inventory and satisfying other business objectives. Item recommendation modules on the IDP are often curated and statically configured for all customers, ignoring opportunities for personalization. In this paper, we present a scalable end-to-end production system to optimize the personalized selection and ordering of item recommendation modules on the IDP in real-time by utilizing deep neural networks. Through extensive offline experimentation and online A/B testing, we show that our proposed system achieves significantly higher click-through and conversion rates compared to other existing methods. In our online A/B test, our framework improved click-through rate by 2.48% and purchase-through rate by 7.34% over a static configuration. CCS Concepts: • Information systems → Learning to rank; Novelty in information retrieval; • Computing methodologies → Ranking; • Applied computing → E-commerce infrastructure.
With the growth of data-oriented research in humanities, a large number of research datasets have been created and published through web services. However, how to discover, integrate and reuse these distributed heterogeneous research datasets is a challenging task. Ontology is the soul between series digital humanities resources, which provides a good way for people to discover and understand these datasets. With the release of more and more linked open data and knowledge bases, a large number of ontologies have been produced at the same time. These ontologies have different publishing formats, consumption patterns, and interactions ways, which are not conductive to the user’s understanding of the datasets and the reuse of the ontologies. The Ontology Service Center platform consists of Ontology Query Center and Ontology Validation Center, mainly using linked data and ontology-based technologies. The Ontology Query Center realizes the functions of ontology publishing, querying, data interaction and online browsing, while the Ontology Validation Center can verify the status of using certain ontologies in the linked datasets. The empirical part of the paper uses the Confucius portrait as an example of how OSC can be used in the semantic annotation of images. In a word, the purpose of this paper is to construct the applied ecology of ontology to promote the development of knowledge graphs and the spread of ontology.
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