Regional historical culture is a special cultural system gradually formed after a long period of historical accumulation, which integrates regional cultural characteristics and spiritual connotations. Tourism cultural and creative products are high value-added industries in the tourism industry, and there is a lack of regional, historical and cultural element characteristics in some designs. Incorporating historical and cultural elements into the design of cultural and creative products, combining regional tourism resources with cultural and creative design, and imparting regional era characteristics to tourism projects, can promote the development of tourism, cultural and creative design industry and tourism economy. How to use regional historical and cultural elements in the design of tourism cultural and creative products has become an important research content of tourism cultural and creative product design. In this paper, the design of tourism cultural and creative products is the research content, using field research, questionnaire survey, analytic hierarchy and other methods, based on regional historical and cultural elements, to explore the design methods of tourism cultural and creative products.

In this study, the theoretical foundation of the manually operated crewel embroidery technology was suggested to enhance the artistic features of computerized embroidery. By doing so, the advantages such as mass production, more realistic pictorial patterns, and increasing artistic demand by users can be realized. Hence, the embroideries characterized by the computerized mechanical and crewel methods could be compared. Therefore, interesting results were obtained. The software called WILCOM and a single head computerized embroidery machine with 12 needles having multifunctionality called TUMX-C1201 were utilized to produce proofing size designs of embroidery frames with a selection of a base needle, color, and style of the pattern for the layered combination. Then, both computerized mechanical embroidery and crewel embroidery generate binding assays. The outcomes suggest that proofing samples with the gray value of 15 groups utilizing stitch spacing varying between 0.2 mm and 3 mm designate a gradual inclination in the upward direction when different bases of needles, namely, 10 mm, 20 mm, and 30 mm are under consideration. In other words, an obvious trend and a stable state were simply observed when they change between 0.2 mm and 1.8 mm and between 1.8 mm and 3 mm, respectively. For example, when a 50 × 50 mm area was taken as an illustrative example, 102, 24, and 5 base needles were needed, respectively. As a result, certain characteristics were observed in the visual style when computerized mechanical crewel embroidery was employed, which is, for example, a certain degree of looseness contained in the stitching of the petal pattern that created vividness and enhanced hierarchical sensation. Besides, the petals of a sunflower in three dimensions were seen concurrently. Thus, the computerized digital technology enables computer-based embroidery to draw patterns in multilevel artistic processes and was concluded. Combining manual and computer-based embroidery could not only succeed in mass production but also enhance the aesthetic aspects of embroidery works.