The chief object of this study is to survey the influence of fandom culture on the formation of primary school students’ values and guidance strategies. Past studies have examined the impact of worshiping stars on the values of teenagers, but there are no specific research or guidance strategies on the effects of fandom culture on the value formation of primary students who are still in the early stages of value formation. The method used in our study is known as the literature analysis method, participatory observation method, questionnaire method, and Data analysis method. The research has recorded valuable data about the influence of fandom culture on the formation of primary school students’ values and has proved that the formation of values of primary school students is hardly influenced by fandom culture. This research finally put forward useful strategies to guide primary school students to form correct values from various perspectives.