When users search online for a business, the search engine may present them with a list of related business recommendations. We address the problem of constructing a useful and diverse list of such recommendations that would include an optimal combination of substitutes and complements. Substitutes are similar potential alternatives to the searched business, whereas complements are local businesses that can offer a more comprehensive and better rounded experience for a user visiting the searched locality. In our problem setting, each business belongs to a category in an ontology of business categories. Two businesses are defined as substitutes of one another if they belong to the same category, and as complements if they are otherwise relevant to each other. We empirically demonstrate that the related business recommendation lists generated by Google's search engine are too homogeneous, and overemphasize substitutes. We then use various data sources such as crowdsourcing, mobile maps directions queries, and the existing Google's related business graph to mine association rules to determine to which extent do categories complement each other, and establish relevance between businesses, using both category-level and individual business-level information. We provide an algorithmic approach that incorporates these signals to produce a list of recommended businesses that balances pairwise business relevance with overall diversity of the list. Finally, we use human raters to evaluate our system, and show that it significantly improves on the current Google system in usefulness of the generated recommendation lists.

We present Ringo, a system for analysis of large graphs. Graphs provide a way to represent and analyze systems of interacting objects (people, proteins, webpages) with edges between the objects denoting interactions (friendships, physical interactions, links). Mining graphs provides valuable insights about individual objects as well as the relationships among them. In building Ringo, we take advantage of the fact that machines with large memory and many cores are widely available and also relatively affordable. This allows us to build an easy-to-use interactive high-performance graph analytics system. Graphs also need to be built from input data, which often resides in the form of relational tables. Thus, Ringo provides rich functionality for manipulating raw input data tables into various kinds of graphs. Furthermore, Ringo also provides over 200 graph analytics functions that can then be applied to constructed graphs. We show that a single big-memory machine provides a very attractive platform for performing analytics on all but the largest graphs as it offers excellent performance and ease of use as compared to alternative approaches. With Ringo, we also demonstrate how to integrate graph analytics with an iterative process of trial-and-error data exploration and rapid experimentation, common in data mining workloads.

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