In the last few years, Malaysia government has put in a lot of efforts in order to reduce the number of smokers especially youths in Malaysia. Unfortunately, the numbers of smokers are still increasing according to Global Adult Survey Tobacco (2012). This survey was carried out to evaluate the effectiveness of anti-smoking advertising message and media in Malaysia. A questionnaire was used as a research instrument in this survey. The findings showed that the respondents are "neutral" on the anti-smoking advertising messages except for the fear message. One-way ANOVA and independent samples t-test were used to test the hypotheses. The result from independent samples t-test shows there is a real difference between gender and effectiveness of the antismoking message. However, the result from one-way ANOVA shows there is no difference between ethnic groups and effectiveness of the anti -smoking message. Besides, the findings also showed that the Internet was the most effective medium to promote anti-smoking advertisements. In future, the comprehensive evaluation of anti-smoking advertising effectiveness in terms of copy, layouts and appeals needs to be studied.
This study explored gender differences in urban adolescent Internet access, usage and motives. Data were collected from 914 urban school students in Malaysia. Factor analysis revealed that eroticism, entertainment, social-interaction, shopping and information/ surveillance are the key drivers for adolescence Internet usage. No differences between boys and girls were detected in Internet accessibility and home computer ownership. Boys and girls differed in their intensity of usage, place of access and their motivations to use the Internet. Girls were more motivated by social-interaction, shopping and surveillance/ information, while boys were more motivated by eroticism and had a higher tendency to be addicted to the Internet. However, boys and girls did not exhibit any significant differences in online entertainment motivation.
The telecommuting programme is nothing unusual in developed countries and it is proven benefit regardless of employee or employer perspective. However, this programme has not yet gained popularity in Malaysia. Currently, there are only some forms of telecommute practices and mainly carried out as unofficial agreement between staff and managers and not with the consent of the company administration. Therefore, it is necessary to look into this area particularly initiatives to increase the implementation of telecommuting in Malaysia. Hence, my research will examine in detail the steps and driving factors for telecommuting implementation in Malaysia. The study has revealed two significant driving factors for telecommuting implementation in Malaysia: (1) Job Satisfaction and Commitment and (2) Operating Cost Reduction. Complement with it, a detailed implementation steps for telecommuting have been described in this study, thus providing detailed guidance and reference for any firms who are implementing or planning to implementing a telecommuting programme.
The main purpose of this research is to investigate the factors that influence adopters to take up the Internet banking services in Malaysia. The sampling units in this survey are the adopters of Internet banking who were using it for at least six months. A total of 116 useable questionnaires was coded and analyzed by using SPSS software. Statistical methods like descriptive analysis, factor analysis and regression analysis were used in this research. The regression results showed that Complexity, Security and Ccustomer Experience were the influencing factors of Internet banking services. However, Individual Characteristics was found to be partially influencing the adopters in their decision to adopt the Internet banking facilities.
The sales of smart phone are rapidly increasing in Malaysia and in the global markets. Which means that, smart phone has a great opportunity in the future growth of the mobile industry. The aim of this research is to determine the acceptance of smart phone by younger consumers in Malaysia. A total of 113 useable questionnaires was collected and analyzed through SPSS. Google doc form was utilized to create the online questionnaire. The data collection method utilized in this paper was online interview. The result shows that, perceived usefulness (PU), perceived ease of use (PEOU), and Internet self-efficacy (ISE) significantly influenced the acceptance of smart phone by younger consumers in Malaysia. However, no relationship exists among Internet self-efficacy, perceived usefulness and perceived ease of use. Future studies should explore more on other factors to determine the acceptance of smart phone.
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