In order to obtain the complete color point cloud data of traditional ceramic artworks and reconstruct them efficiently, a 3D digital reconstruction method of ceramic painting products based on virtual reality technology was proposed. By the method, the 3D color point cloud data of ceramic works were collected by the camera 3D scanning equipment. The new postprocessing methods such as fusion and repair were investigated and proposed so as to obtain the complete optimized color point cloud information. The high-fidelity 3D mesh model and simplified mesh of ceramic artworks were obtained through the mesh process and the digital display platform was developed by using virtual reality technology. The experiment results showed that the 3D color point cloud data of traditional ceramic artworks were obtained by +5 exposure blend methods on average in the 6 combined modes and point cloud optimization and repair were completed. High-precision color mesh model was generated and digital promotion and publicity were carried out. The proposed 3D reconstruction technology and virtual display method made a positive exploration for the protection, inheritance, and promotion of China’s ceramic artworks and made a new attempt for the digital protection of cultural heritage by using modern science and technology.