Abstract. In this paper, we study the problem of the closed-loop supply chain management mode of the dual-channel recycling e-waste by both manufacturers and retailers participated in recycling, which is considered under the environmental awareness of consumers. And then we obtain manufacturer and retailer's optimal strategy, consumer optimal environmental awareness and the manufacturer's optimal transfer price in the case of independent decision and cooperative decision. Furthermore, through a numerical calculation example, we analyze the effect of consumer awareness of environmental protection for the optimal strategy. Thus, we can obtain that the model is a reasonable and dual channel cooperation decision which is the ideal decision for the recycling of electronic waste under the consumer awareness of environmental protection.