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주제어 : ICT융합, 클러스터, AIDA, 비R&D 지원, 정부-기업간 상황 Abstract ICT-convergence cluster is considered as critical policy means because it can create higher value-added products and services in the era of creative economy. Previous research has focused on comprehensive ICT-convergence cluster strategy based on Porter's diamond model. This paper adopted AIDA(Attention, Interest, Desire, Action) model and investigated a specific domain of government supporting policies related to non-R&D support. For two weeks, we gathered and analyzed 181 data from companies located in Chungbuk province. The results showed that support for technology, commercialization, and participation conditions positively leads to companies' interest in ICT-convergence cluster, which, in turn, makes positive impact on their intention to participate in it. It is significant that this paper verified AIDA model in the Government-to-Business(G2B) context. Future research will need to adapt AIDA model to national projects.

Previous research on work and life balance mainly focused on workers' passive acceptance of interferences rather than active management of them. However, workers can also actively manage boundaries to enhance work and life balance. To find ways to enhance work and life balance, especially in the context of Smart Work, factors having effects on the work/nonwork interferences and their relationships should be firstly investigated. The results show that in a work domain, both boundary strength at work and job autonomy negatively influence on the nonwork to work interferences; in a nonwork domain, both boundary strength at nonwork and autonomy have negative effects on the work to nonwork interferences.