Communication and information technology have encouraged the use of e-learning systems in the education world. Even the application of the system has become a must in this COVID-19 pandemic health protocol. Nevertheless, it still needs to be observed, whether the consumers would keep using the e-learning system in the future. This study aims to see the effect of interaction variables and learner characteristic toward perceived usefulness and perceived satisfaction on e-learning system that has been used, with the effect of continuance intention toward the system in the future. To answer the purpose of this study, there is a research model has been developed which includes seven hypotheses. For the research object, the researcher chose non-government-owned colleges in Jakarta with the students as the sample chosen by purposive sampling technique. The result of this research shows those seven hypotheses accepted with the significant level at 1%, as well as 5%. It means each of the interaction variables and learning characteristics significantly direct and indirect influence the perceived satisfaction variable as well as the perceived usefulness variable. Moreover, it is proven that perceived usefulness is a significant determinant toward perceived satisfaction, even both of them significantly direct influence continuance intention at e-learning system that has been used.

This research aims to determine and analyze whether there is a significant effect both simultaneously and partially among brand equity variables represented by brand awareness, brand association, perceived quality, and brand loyalty on the purchasing decision of products being sold at ACE Hardware Indonesia. Samples were taken by using convenience sampling method through online form. Data analysis was performed by using multiple regression techniques. Results of the hypothesis test obtained that simultaneously all brand equity variables have a significant effect, but partially the results are varied. Brand awareness and brand association have no significant effect, while perceived quality and brand loyalty have a significant effect on purchasing decisions.

Studi ini bertujuan untuk mengetahui ada tidaknya pengaruh yang signifikan antara interaction-environment dan learner-characteristic sebagai variabel independen terhadap e-learning satisfaction sebagai variabel dependen. Disini faktor interaction- environment direpresentasikan melalui variabel-variabel Learner-content interaction, Learner- instructor interaction, dan Learner-learner interaction. Sedangkan faktor learner- characteristics direpresentasikan melalui variabel-variabel Self-efficacy dan Self- directed. Studi dilakukan pada sebuah perguruan tinggi swasta di Jakarta, dan sebagai sampel penelitian dipilih para mahasiswa di institusi tersebut dengan teknik purposive sampling. Metode analisis data menggunakan teknik regresi linier berganda. Hasil olah data menunjukkan bahwa semua variabel independen berpengaruh positif dan signifikan terhadap variabel dependen, kecuali Learner-learner interaction tidak berpengaruh signifikan terhadap E-learning satisfaction.