<p>Qualities required to provide managers of what make them effective in their actions and behavior within the organizational structure generate, perpetually, the interest of researchers and professionals. Notwithstanding the prevailing conceptions, with reference to the subject of our research, make no consensus between the different stakeholders involved, among others, the college business students. This article is seeking clarification of the business students’ perception about the qualities required to be a good manager. Methodologically, our research was based on a quantitative questionnaire distributed to 500 college business students in Kingdom of Morocco to highlight their appreciation of the qualities needed to be a good manager. Factor analysis was used to analyze the data. Categorization, in the light of the business students’ perception, was made to aggregate, in blocks, the qualities required to be acknowledged as a good manager. As results, five factors underlying the business students’ perception were found. However these factors, when confronted to the literature, explicit certain divergences that could be explained by the students cognitive process problems.</p>

Project coordination is recognized as one of the most important aspects that should be integrated effectively in project management to guarantee project success. In fact, coordination provides organization the ability to integrate heterogeneous activities for achieving specific targets. In project, when teams are built according to cross-functional approach, coordination is required to enhance communication between all project stakeholders. This article is in search of the relationship between specific project coordination mechanisms, adopted by marketing managers to integrate other functional activities, and project communication efficiency. Methodologically, our research was based on a quantitative questionnaire distributed to 107 functional managers involved in cross-funtional project team in Moroccan SMEs. An appropriate statistical analysis was deployed to examine data collected. Findings show the existence of a positive correlation between project coordination mechanisms and project communication efficiency. Besides, the importance given to marketing managers' participation in project meetings was found as a factor impacting the amount of time devoted to. Therefore some insights are emphasized to develop research in this field.