According to Stakeholders Theory, we believe that the companies’ will to communicate about their Corporate Social Responsibility (CSR) actions, can be fed by their stakeholders’ influence. Hence, we aim through this study to know the extent to which the local citizens of Annaba, as external stakeholders, influence Fertial’s CSR communication. To fulfil this purpose, we have used an online survey in order to collect quantitative data from residents of Annaba. Results show that locals have high expectations regarding Fertial’s environmental and social information. Nevertheless, they do not have serious influence on Fertial’s CSR communication, because they do not exert impactful pressures to incite this company to communicate more about its CSR engagements.

This paper aims to investigate Fertial’s CSR communication, to comprehend whether it is a voluntary adoption or it is due to external stakeholders’ influence. Unlike many empirical researches that have been carried out to address the matter of voluntary CSR communication, we have focused our research on analyzing data collected from Fertial’s “house journal”, which is called “Fertial News”. We have adopted a qualitative data analysis method for this research, in order to analyze codes assigned from the last ten issues of Fertial News. The results of this study show that most of Fertial CSR communications are considered as feedback to external stakeholders’ influence, in comparison to the amount of social information voluntarily communicated by Fertial.