We studied the effect of the antecedents of the buy-online-pick-up-in-store (BOPIS) service on consumer’s BOPIS choice and shopping behaviour. The convenience of BOPIS benefits retailers and consumers; therefore, we used online surveys of consumers and the unified theory of acceptance and use of technology 2 (UTAUT2) model. The results of the study show that performance expectancy, trust, compatibility with BOPIS shopping, hedonic motivation and social influence affected the behavioural intentions in omni-channel BOPIS. However, price value and effort expectancy were not considered to be important factors in choosing BOPIS shopping. A moderating effect of the different age generations was analysed in the model. The managerial implications and the limitations of the study are also discussed.

Despite the situation where fashion companies are struggling due to the COVID-19 pandemic, the global secondhand clothes market is showing remarkable growth. In line with this global trend, Korea's exports of secondhand clothes are steadily increasing. Unlike previous studies that have focused only on the domestic market, this study analyzed the impact of consumption values of secondhand clothes through comparative studies between countries. Ghana, a major gateway to West Africa, is an important importer of secondhand clothes and a developed brokerage trade that re-exports secondhand clothes to neighboring countries. The purpose of this study is to compare the differences between Korea and Ghana in the impact of the consumption value of secondhand clothes on the evaluation criteria and purchase intention. The results confirmed that the impact of consumption values of secondhand clothes on evaluation criteria and purchase intention differed between countries. In Korea, all three dimensions of the consumption values had direct and indirect effects, but in Ghana, environmental and functional values were only indirectly connected to purchase intention through evaluation criteria.