Traditional culture will inevitably produce cultural discounts in the process of dissemination. This paper studies the cultural dissemination effect of cultural and creative products, and analyzes the different influences of various elements of cultural and creative products on the effect of cultural dissemination. The article aims to investigate the current situation of traditional cultural dissemination of cultural and creative products, and collects data through questionnaires. Through multiple linear regression, the weight of the influence of various elements of cultural and creative products on the cultural dissemination effect is analyzed, so as to determine the positive impact of cultural creativity of cultural and creative products on the cultural dissemination of cultural and creative products, and propose design strategies for the analysis results in order to improve the cultural dissemination effect of cultural and creative products.