The authors investigate the problem of the formation of creativity of students of economic university. The importance of solving this problem in the context of improvement of the quality of training of graduates of higher education from the standpoint of professional orientation of training is emphasized. The article highlights the role of e-learning environment Moodle (modular object-oriented dynamic learning environment) as a means of formation of the creativity of future bachelors of economics. The possibilities of electronic environment Moodle are demonstrated for creating of training courses, filling them in the form of electronic resources (lectures, practical tasks, questionnaires, tests, forums, etc.), providing interactive interaction of subjects of the educational process. In the course of the study, a table of indicators of the level of formation of the creative-activity component of students’ mathematical competence was built to identify creativity. Based on the results of the pedagogical experiment, the assessment of the formation of the creative-activity component of mathematical competence of future bachelors was carried out. The article presents the results of generalized indicators of the dynamics of the formation of the creative activity component at the subject, interdisciplinary and professional stages of multilevel mathematical training in economic university.