a b s t r a c tDecentralized disaster governance has been gaining much attention with the rising global urbanization rate and the complex nature of the disasters occurring in densely urbanized areas today. This paper studies the case of South Korea, a highly urbanized country with relatively recent decentralization reforms, in order to analyze the evolution of its disaster management system and to draw out implications from its experience. Specifically, it traces the national-level institutional changes in its disaster management, and then closely examines a hydrofluoric gas leakage in the industrial city of Gumi. The finding is that South Korea simultaneously carried out both centralization and decentralization of disaster management, which are not contradictory but rather complementary. Nevertheless, while the country successfully set up an integrated and comprehensive national-level management system, from which disaster governance can successfully be decentralized to localities, it still requires much more developed and consolidated multilevel (vertical) and broader (horizontal) collaboration, which are the preconditions for decentralized disaster governance.

City branding has been widely adopted by entrepreneurial local governments to strengthen city identities and to attract global attention amid intensified intercity competition. Asian global cities, in particular, have competitively branded themselves to signal that they belong to the group of advanced global cities. This paper illustrates the transformative role of city branding in the making of a global city’s local identity, which has been hitherto underexplored in the literature. Specifically, it examines Seoul’s branding exercises, focusing on its unconventional projects that reflect the city’s recent efforts to become a “human-centered,” progressive city. We suggest adding a “transformative-enhancing” dimension to the existing “external–internal” city-branding framework, and argue that Seoul’s transformative city branding is, in fact, communicating the mayor’s new signature policies with citizens. When combined with a strong mayor’s efforts to cater to changing societal pressures, city branding is no longer solely a neoliberal marketing exercise, but a political project of policy change.

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