With the reshuffle of the global industrial structure, some industrial parks in China are facing problems such as unclear industrial positioning, unclear agglomeration effect, and lack of impetus for independent innovation. It is urgent to seek a way of transformation and upgrading. The arrival of the era of big data also provides new opportunities for the transformation of China’s industrial parks. In this context, the model of “character towns” proposed by Zhejiang Province provides a new concept for breaking the bottleneck of industrial park transformation and also provides a platform and space for the application of data technology and digital governance in the era of big data. Based on the theory of creative destruction and self-organization, this paper holds that the essence of industrial park transformation under the concept of character towns is the self-organization process of creative destruction and high-quality reconstruction. After sorting out the development process of parks in China, this paper divides industrial parks into production-oriented parks, consumption-oriented parks, and trade-oriented parks according to the economic activities classified by classical economics. By constructing a six-stage creative destruction model, this paper analyzes the path selection of transformation and upgrading of three types of parks under the concept of character towns and proposes that industrial structure replacement for the production-oriented parks, upgrading the consumption structure for the consumption-oriented parks, and change of trade control points for the trade-oriented parks are the possible transformation paths for the three types of parks.