Materials are the material basis for product design, and many products design needs to be achieved through Ceramic materials. Materials are not only the material basis of products, but also the hallmark of social civilization. The choice of Ceramic materials is not only one of the decisive factors for the success of product design, but also the key to the artistic aesthetic of the product. The perfect shape, color and function are important, and the material texture can not be ignored, it will affect the final effect of product design. The application of Ceramic materials in product design is too stylized, which seriously restricts the innovative role of Ceramic materials in product design. It is necessary to re-recognize the design characteristics and functions of Ceramic materials and explore their application methods and means. This paper analyzes the importance and complexity of material selection in product design under the perspective of innovation, and further explores the role of material art creation in product design, summarizes the basic principles and methods of material selection in product design, and hopes to pass scientific Ceramic materials. Choose to optimize the design of your product.