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The global COVID-19 pandemic has led to the self-isolation of people and the transformation of many economic and social processes into an electronic version thus contributing to the digitalization of all spheres. Being part of this environment, enterprises generate information resources to develop their desired image, which may vary according to the factors characterizing the information environment. Information capital is a comprehensive characteristic of an enterprise and determines its effectiveness and sustainability. The purpose of this study is to develop a toolkit that allows one to assess the information capital of an enterprise, reflecting its perception within the digital information environment. It is necessary to develop the methodology for the formation of such tools. As a result, a fuzzy-plural approach has been developed to evaluate the index of external information capital. This model allows us to assess the external information capital and to simulate its changes caused by various kinds of information events. The study of key elements, for example, the stability and tonality indices, index of target perception made it possible to systematize chaotic changes in the external environment and describe them using the Chen–Lee attractor model. The results of this study can be useful for researchers in the field of digital information analysis, in particular for the comparative analysis of enterprises and the assessment of their information capital.

The beginning of the 21st century saw the development of digital technologies due to the information revolution and globalization processes. Information has become a principal resource in the society and business processes. A person can transform it into knowledge and social and economic relationships are migrating into the network space. The digital culture is a key factor of the digital transformation. Comprehensive introduction of state-of-the-art digital technologies is one of the growth areas for the economy as they change business processes, communications and the social sphere and, as a result, create the new “digital” culture. The authors of this paper focus on the fact that in the nearest future the majority of technologies will be developed at the intersection of various interrelated industries, from 3D printers to cloud computing and mobile applications. The paper also explores the ways various governments deal with the changes resulting from the digital economy and the costs they incur to arrange the interaction of citizens with public authorities using various digital technologies. These and other factors make the article relevant. The subject matter of the paper is digital technologies, which are crucial for Russia’s economic development. The goals include the research of the state of the digital economy in Russia and in the world, analysis of the digital economy program as a priority for the country’s economic development and determination of the economic digitalization prospects. The research is based on such methods as examination and generalization, analysis and synthesis, as well as comparative analysis, which made it possible to specify basic digital economy trends.

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