The halal supply chain is a concept where halal is not only seen as raw materials and production processes but also involves in the supply chain process. Indonesia, as the country with the largest Muslim population in the world, only has 20% of products that are halal certified, especially food Small Medium Enterprise (SMEs) in Bandung who most of which do not have halal certification. Therefore, this study aims to conduct a Halal Supply Chain Analysis of Small Medium Enterprise (SME) in Bandung. This research uses quantitative research methods with an associative descriptive approach. The sampling technique used simple random sampling with a total sample size of 94 food SMEs in Bandung. The data analysis technique used the Structural Equation Model-Partial Least Square (SEM-PLS) method. Based on the research results, the success factor of Halal Supply Chain has a positive and significant effect on the Implementation of Halal Supply Chain in Food SMEs in Bandung, with a contribution of 63.8%, and the remaining 36.2% is explained by other factors not examined. This shows that the implementation of the Halal Supply Chain will be successful if SMEs pay attention to each success factor of the Halal Supply Chain.

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Pandemic over the past two years caused a stalemate of promotion in MSMEs, especially in SMEs beauty in Indonesia. In the end, SMEs must start better promotion methods including using Promotion through Content Marketing to be able to market products through their excellence. This research aims to analyze the influence of promotion and content marketing on the competitive advantages of SMEs beauty in the pandemic era. This research includes a type of quantitative research. This research method uses associative and causal methods. The population in this study was everyone who had already purchased products from By Lashes. The sampling technique used is Non-Probability with Purposive Sampling. The questionnaire was distributed to 100 respondents. This study uses descriptive analysis. Based on the results of research using SPSS. Through the results of this research, it can be concluded that there is a positive and significant influence of Promotion and Content Marketing on the Competitive Advantages of Beauty SMEs in the Pandemic Era. Keywords:

Penelitian ini dilakukan untuk mengetahui seberapa besar pengaruh electronic word of mouth (e-wom), brand image dan brand trust terhadap keputusan pembelian bedak wardah di indonesia. Dimana dalam penelitian ini bertujuan untuk mengetahui pengaruh masing-masing variabel electronic word of mouth (e-wom), brand image dan brand trust dan pengaruh variabel electronic word of mouth (e-wom), brand image, brand trust terhadap keputusan pembelian. Penelitian ini menggunakan metode kuantitatif dengan jenis penelitian deskriptif dan menggunakan skala likert sebagai pengukarannya. Dengan pengambilan sampelnya dilakukan dengan metode non – probability samping dengan rumus bernoulli dengan tingkat akurasi yang diinginkan (e) sebesar ±5 % dengan nilai level of confidence 95 %. dan menghasilkan 385 responden . Teknik analisis yang digunakan dalam penelitian ini ialah deskriptif dan analisis regresi linier berganda yang diolah menggunakan SPSS. Berdasarkan hasil analisis deskriptif hasil tanggapan responden menunjukan bahwa electronic word of mouth  pada bedak wardah sudah berjalan dengan baik, brand image  bedak wardah sudah  dengan baik, adanya kepercayaaan kosumen terhadap produk bedak Wardah dan adanya keputusan pembelian yang  sudah berjalan dengan baik pada produk bedak wardah. Sehingga dalam penelitian ini dapat disimpulan bahwa electronic word of mouth  pada bedak wardah sudah berjalan dengan baik, brand image  bedak wardah sudah  dengan baik, adanya kepercayaaan kosumen terhadap produk bedak Wardah, adanya keputusan pembelian yang sudah berjalan dengan bail pada produk bedak wardah, terdapat pengaruh secara signifikan antara electronic word of mouth terhadap keputusan pembelian produk bedak Wardah, terdapat pengaruh secara signifikan antara brand image terhadap keputusan pembelian produk bedak Wardah.

The development of technology makes social media a platform that is widely used by business people as a medium to sell or just become a promotional media due to its ease in reaching a wider consumer.  This research aims to find out the influence of social media marketing activities based on the dimensions of entertainment, interaction, trendiness, customization, and electronic word of mouth on brand awareness, brand image, and brand loyalty through Instagram social media. The research uses quantitative methods and descriptive types of research. The study was conducted on people who follow the local fashion product brand on their Instagram accounts and have bought the products. The number of samples used is 400 people with a convenience sampling method. All data collected meets the criteria for validity and reliability. All data processing is done by using SPSS software version 26. The data were analyzed using multiple linear regression tests. This research showed that social media marketing activities based on five dimensions, entertainment, interaction, trendiness, customization, and word of mouth, have a significant effect on variables dependent on brand awareness, brand image, and brand loyalty.