Gerakan Nasional Revolusi Mental (GNRM) adalah upaya kolektif bangsa Indonesia, baik penyelenggara negara, dunia usaha, maupun masyarakat, mewujudkan perilaku baru yang berorientasi pada kemajuan melalui internalisasi nilai-nilai strategis instrumental Revolusi Mental meliputi integritas, etos kerja, dan gotong royong. Desa Talang Empat merupakan salah satu desa yang terletak di Kecamatan Seluma Utara Kabupaten Seluma Provinsi Bengkulu. Desa Talang Empat memiliki luas wilayah sebesar 15 Hektar dengan masyarakat disana kurang lebih 800 orang. Mayoritas masyarakat Desa Talang Empat berpencaharian sebagai Petani dan Berkebun. Pelaksanaan Program GNRM di Desa Talang Empat Kecamatan Seluma Utara Kabupaten Seluma provinsi bengkulu dan Program ini dilaksanakan selama 30 hari mulai dari 26 Agustus 2021 sampai 26 September 2021 di SDN 129 Seluma. Adapun kegiatan yang dilaksanakan adalah sebagai berikut : 1) Menjelaskan cara membuat naskah serta memberikan contoh naskah pidato sederhana, 2) Menulis naskah pidato dan, 3) Membaca naskah Pidato. Kata Kunci: pidato, naskah
This study aims to determine the Effect of Endorsement Fashion, Instagram Social Media and Store Locations on Teenagers' Interest in Buying Clothing. This type of research uses quantitative methods, the object of this research is the Consumers of Duta Tanah Abang Stores in Bengkulu City with a sampling method that is accidental sampling technique. The number of respondents in this study were 97 people. In this research, the author uses data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. By using data analysis techniques using Instrument Test, namely Validity Test and Reliability Test, Classical Assumption Test, namely Multicollinearity Test, Normality Test. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Testing, namely t-test and f-test. The results of this study can be concluded that the Endorsement Fashion variable has a partially significant effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, Social Media Instagram has a partially significant effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, the Store Location has a partially significant effect. on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City, and Endorsement Fashion, Instagram Social Media and Store Location have a significant simultaneous effect on the Interest in Buying Teen Clothing at the Tanah Abang Store in Bengkulu City. Keywords : Endorsement Fashion, Instagram Social Media and Store Location, Buying Interest
This study aims to determine the effect of Online Marketing and E-Service Quality on purchasing decisions, either partially or simultaneously. The independent variables in this study are online marketing (X1), e-service quality (X2), and the dependent variable, namely purchasing decisions (Y). In this research, the writer uses the method of collecting data by means of observation, distributing questionnaires or questionnaires. And the research location is in Labbaik Chicken, Bengkulu city. The population and sample of this research are all consumers who buy fast food products at Labbaik Chicken, and the determination of the sample in this study uses purposive sampling technique, with the criteria namely (1) Respondents who have bought food or beverage products from Labbaik Chicken Bengkulu City, (2) ) Respondents who have updated information about fast food products on their social networks, (3) Respondents who come directly to fast food restaurants. Since the population in this study is unknown, the authors use the MSI method (method of successive interval) by transforming the ordinal scale data into interval scale data, with 5-10 samples for indicators in all variables used, namely 12 indicators with The minimum sample results are 60 respondents and the maximum sample is 120 respondents, in this study the number of samples used is 120 respondents who are considered to have met the requirements. The data analysis techniques in this study the authors used several data analysis techniques, namely instrument test, classical assumption test, multiple linear regression analysis, determinant coefficient, and hypothesis testing. From the results of the tests that have been done, it can be concluded that Online Marketing (), and E-Service Quality () on the dependent variable of Purchase Decision (Y) have a significant effect, this can be seen in the F test which states the value>, namely (99.579> 3.074 ) and (sig = 0.000 <0.050), thus it can be concluded that it is accepted that the online Marketing () and E-Service Quality () variables simultaneously have a significant influence on Purchasing Decisions (Y), in Labbaik Chicken, Bengkulu City. Keywords: Online Marketing, E-Service Quality Purchasing Decisions
This study aims to analyze the effect of location, promotion, perceived price on purchasing decisions. This study uses purposive sampling. The sample in this study amounted to 50 respondents. The research method used is quantitative methods. The data collection instrument used a questionnaire. The independent variable is the purchasing decision variable and the dependent variable is location, promotion, and price perception at my favorite clothing store. In this study, the authors used data collection methods by means of observation, interviews and distributing questionnaires or questionnaires. The data that has been collected is processed using test instruments, analysis of respondents' responses, calcic assumption test, multiple linear regression analysis, coefficient of determination (R2) and hypothesis testing. The results showed that the variables of location, promotion, and price perception had a significant effect on the decision to buy clothes in a regular shop in the city of Bengkulu. The results of the t test for the location variable (X1) show the value of t_hit> t_ (α / 2) (3.371> 1.97882) and (sig α = 0.001 <0.050), the promotion variable (X2) shows the value of t_hit> t_ (α / 2 ) (6.352> 1.97882) and (sig α = 0.000 <0.050), the price perception variable (X3) shows the value of t_hit> t_ (α / 2) (3.371> 1.97882) and (sig α = 0.001 <0.050) . The results of the F test, the significant value of F, which is 0.000 less than 0.050 and Fcount is greater than Ftable, the value of Fcount> Ftable, namely (31.736> 1.65685) and (sig α = 0.000 <0.050). From the results of data processing, it can be concluded that all variables of location, promotion, and price perception simultaneously have a significant effect on the dependent variable, namely the purchase decision. Apart from that, from the results of the linear regression test, the equation for the regression is as follows: Y = 1.648 + 0.394 X1 + 0.266 X2 + 0.287X3.
This study aims to determine the effect of the work environment, work conflict and work stress on employee performance at the Mercure Hotel Bengkulu. This type of research is a survey research with a quantitative approach, the object of this research is the employees at the Mercure Hotel Bengkulu which is precisely located on Jl. S. Parman No.27, Padang Jati, Kec. Ratu Samban, Bengkulu City with the sampling method, namely the total sampling technique. The number of respondents in this study was 50 people. In this research, the authors use data collection methods by means of observation, interviews and distributing questionnaires. By using data analysis techniques using test instruments namely validity test and reliability test, classical assumption test, namely multicollinearity test, normality test. and Heteroscedasticity Test, Multiple Linear Regression Analysis Test, Coefficient of Determination (R2), and Hypothesis Test, namely t test and f test. The results of this study can be concluded that the Work Environment variable has a partially significant effect on the Employee Performance of Mercure Hotel Bengkulu, Work Conflict has a partially significant effect on the Employee Performance of Mercure Hotel Bengkulu, Job stress has a partially significant effect on the Employee Performance of Mercure Hotel Bengkulu, and the Work Environment. Work Conflict and Job Stress have a significant effect simultaneously on Employee Performance at Mercure Hotel Bengkulu.
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