Benzothiadiazole (BTH) is a commercial chemical elicitor that can induce an innate immune response in grapevines and improve the phenolic components and color quality of grapes and corresponding products. The literature on the influence of BTH on the accumulation and metabolism of phenols from grapes is extensive. However, many unknown bio-mechanisms involved have been poorly investigated, which opens a gateway for pioneering research that needs to be done in this field. To this purpose, this review aims to analyze and explore the gaps in current research so that subsequent studies may be geared towards them.