This study examines how the readers' credibility assessment of a travel blog article written about a destination relates to the following: intention to adopt the opinions expressed in the article; intention to recommend the article to others; intention to visit that destination; and place familiarity with and attachment to that destination. Partial least squares analysis revealed that past experience with the destination is needed for readers to use their credibility assessment of the article to recommend it to others. Place identity negatively moderates between blog's credibility and review acceptance. Past experience is needed for place familiarity to be a moderator.

Does organizational citizenship behavior add value to human interaction with e-services?", Online Information Review, Vol. 39 Iss 4 pp. -Access to this document was granted through an Emerald subscription provided by emerald-srm:463575 [] For AuthorsIf you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -This study uses a familiarity and psychological distance framework to investigate the effects of psychological distance (responsibility distance and temporal distance) and destination familiarity on electronic word-of-mouth (eWOM) consumption in the tourism context. The performance of eWOM is compared with that of traditional word-of-mouth (tWOM) and the website of the destination marketing organisation (DMO). Design/methodology/approach-A questionnaire was used to collect the relevant data. For each of the eight scenarios generated by varying psychological distance dimensions and Downloaded by UNIVERSITY OF EXETER At 09:33 21 July 2015 (PT) destination familiarity levels, 200 participants rated the extent that they would use eWOM, tWOM and the DMO website to search for attraction and local transport information. The data were analysed using 2x2x2 within-subject ANOVA and t-test. Findings -The analysis highlighted the versatility of eWOM in different psychological distances and familiarity levels. Overall eWOM performed better than the DMO website but at a similar level as tWOM. The advantages of eWOM over tWOM are meaningful under certain circumstances. Despite sharing a common psychological basis, psychological distance dimensions affect information search differently, and the effects are shaped by the types of tourism products being searched. When psychological distance, destination familiarity, tourism products and information sources are considered in totality, a complex picture of their relationship with the intensity of information search is shown.Originality/value -This study bridges a research gap by increasing our understanding of the performance of eWOM under different psychological distances and familiarity levels. The study also provides some suggestions for DMOs to leverage eWOM and to improve the standing of DMO websites as a tourism information source.