This study was aimed to contribute to understanding how networked yet fragmented online actors create meaning in digital media–enabled movements like #MeToo. By drawing upon a multidimensional framing analysis, this study investigated how personal action frames, collective action frames, and issue-specific frames were adopted in #MeToo movement in China, and it also shed light on how different groups of social actors respond to sexual harassment issues on Sina Weibo, a Chinese social media platform. This study employed computational content analysis to extract frames from a huge amount of traceable data (i.e., 16,187 Weibo posts) and uncovered seven specific types of frames categorized as personal experiences and emotional commentary (as personal action frames), injustice and opposition (as collective action frames), and problem definition, treatment recommendation, and related news (as issue-specific frames). The results revealed that personal action frames and collective action frames were widely adopted by females and ordinary users, whereas issue-specific frames were more commonly applied by males and organizational users. These empirical findings enhance our understanding of meaning construction with regard to digital media–enabled movements.

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This study aims to understand how the valence of self-disclosure (operationalized as the dominantly positive vs. balanced vs. dominantly negative social media posts of a future collaborator) influences first impression formation on social media. We also focus on trustworthiness as a mediator and perceived homophily as a moderator to specify the underlying mechanisms through which self-disclosure valence affects first impression formation. The results from an online experiment (N = 204) suggest that self-disclosure valence has a significant effect on perceived trustworthiness and likability when individuals evaluate an unknown future collaborator using the social media profile. Trustworthiness mediates the effect of self-disclosure valence on likability when the individuals feel that they are dissimilar or even slightly similar to strangers. At that time, individuals tend to seek cues from both self-disclosure valence and perceived homophily to form the trustworthiness perception, and the influence of self-disclosure depends on the level of perceived homophily.

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