The article discusses the problem of sustainable development of the regional economy considering the consequences of the 2020 pandemic. The authors make an assumption about the stabilizing effect of the previously accumulated investment potential at the regional level. Regions with high investment potential have a high degree of the regional economy resilience. The object of the study was the dynamics of socio-economic indicators of investment potential in 85 constituent entities of the Russian Federation for the period from 2009 to 2018. To consider the long-term development trend of the region, institutional and sociocultural variables were added to the system of indicators of the regression model. The results of the regression analysis indicate the importance of only one of the tested institutional and social factors – the volume of issued housing mortgage loans. The affordability of housing for the region population can be an important factor in the sustainability of the regional economy and be considered as a key benchmark of the regional investment strategy.

The paper is devoted to the search for hedonic markups for residential properties in the Novosibirsk agglomeration in 2020. Method of hedonic regression is being tested in relation to the Russian housing market, based on the experience of similar foreign studies. The object of observation is a typical housing stock, legacy of the Soviet economy and urban planning. The use of hedonic model of pricing for real estate objects is presented in the works of many foreign researchers, but they considered them in relation to local housing markets, which have their own specifics, so their experience is not applicable in Russia. Our obtained results in numerical terms are comparable with similar data of foreign colleagues. This study is methodologically based on the studies’ results of hedonic pricing, obtained by Russian scientists, using materials from the Siberian region. As a matter of fact, these studies were carried out in the early 2000s, and their results related to the early development of the real estate market in Siberia. Hedonic method was applied in the analysis of real estate prices in the Novosibirsk agglomeration in 2020, an attempt was also made to minimize the entire set of factors influence on an object price, focusing on the hedonic markup, such general scientific methods as the system approach as a general methodological principle of the study were used in this work, scientific abstraction, logical analysis, systematization methods, comparative analysis, hedonic regression (Hedonic regression method) was used in the calculations as a kind of hedonic pricing.

Thanks to a large-scale campaign to increase the financial literacy of Russian citizens, financial pyramids began to seem like ghosts from the past, but in 2019 in Russia a significant number of financial pyramids were recorded. Financial literacy protects citizens from the so-called economic methods of involvement in dubious money enterprises. To a lesser extent, the layman is protected from psychological and sociological methods of influence. Psychology implies managing a person with controversial methods. Sociology offers the so-called crowd effect as an explanation of the phenomenon of mass insanity. This work classifies typical methods of attracting investors to the Russian financial pyramids, for which purpose a combined model of influence on citizens, including economic, psychological and sociological methods, is constructed. Based on this model, a typology of investors is proposed taking into account the methods of their involvement.

The paper is aimed at searching a hedonic margin on housing in the city of Novosibirsk. Hedonic pricing confirms the price difference of residential properties in the context of a large list of matches. The methodology that has been proven in foreign studies is used to identify the causes of price differences, however, in this study we observe a traditional Soviet housing stock that is not competitive in modern urban planning. Usually the hedonic margin refers to the environmental or recreational characteristics of the area; thisstudy is more a tendency to the second option. It seems to be a novelty to reduce the complex of parameters of hedonic pricing to one key factor. The main problems of mathematical modeling of the hedonic behavior of the buyer in the real estate market in Novosibirsk are identified. The results are comparable with similar data from foreign colleagues.

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