Tujuan penelitian ini untuk mengetahui variabel yang memiliki pengaruh terhadap pendapatan masyarakat di Desa Wisata Pentingsari.  Penelitian ini merupakan penelitian deskriptif kuantitatif, sumber data yang digunakan adalah data primer yang merupakan hasil wawancara dan kuesioner dari pengelola Desa Wisata Pentingsari. Kuesioner dibagikan secara pribadi kepada responden (personally administered questionanaires) dengan jumlah 36 responden. Dalam observasi dan wawancara ditemukan variabel yang mempengaruhi pendapatan adalah (1) kualitas layanan, (2) fasilitas, (3) modal, (4) teknologi, (5) selera pengunjung, dan (6) kompetisi. Hasil uji statistik menunjukkan bahwa, kualitas layanan dan modal memiliki pengaruh signifikan terhadap pendapatan, sedangkan fasilitas, teknologi, selera pengunjung dan kompetisi tidak berpengaruh terhadap pendapatan di Desa Wisata Pentingsari.

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Dampak pandemi Covid-19 sangatlah luar biasa, termasuk motivasi belajar mahasiswa kewirausahaan dengan. Mahasiswa diminta untuk melakukan social distance dan kuliah menggunakan metode daring. Objek yang diambil mahasiswa yang sedang mengambil mata kuliah kewirausahaan di semester kedua tahun ajaran 2019/2020 atau pada saat awal munculnya pandemi. Data primer diperoleh dengan interview dan penyebaran kuisioner secara online. Hasil dari penelitian Variabel Covid-19 (X1), Social Distance (X2), Kuliah Online (X3) berpengaruh secara bersama-sama terhadap Motivasi Belajar Mata Kuliah Kewirausahaan (Y), pada uji regresi hal ini ditunjukkan dengan nilai 2,2% sedangkan sisanya dipengaruhi oleh variabel lainnya. Variabel Covid-19 (X1), Kuliah Online (X3) berpengaruh secara parsial terhadap Motivasi Belajar Mata Kuliah Kewirausahaan (Y) sedangkan variabel Social Distance (X2) tidak berpengaruh secara parsial terhadap Motivasi Belajar Mata Kuliah Kewirausahaan (Y). Pengaruh variabel lainnya pada penelitian ini perlu diteliti lebih lanjut untuk melihat faktor apa sajakah yang mempengaruihinya dan seberapa besarkah faktor tersebut dalam mempengaruhi motivasi belajar.

This research aims to know the influence of quality service toward the students’ satisfaction and loyalty at AMIKOM Yogyakarta University. Research method is Quantitative Associative. The research participants of this research were 454 students who were chosen by purposive sampling technique. This research used a questionnaire that contained 41 questions. The result of this research was analyzed using Structural Equation Modeling (SEM) with the help of smartPLS v.3.2.8 program. The result of the analysis process showed: (1) Quality service had a significant and positive effect on the students’ satisfaction with coefficient value of path analysis was 0.566. T statistic was 12.737 and the p-value was 0.000. Self Development Opportunity Dimension was the dimension which had the biggest influence toward the students’ satisfaction, and internationalization dimension has the smallest influence toward the students’ satisfaction, (2) Quality service had a significant and positive effect toward the students’ loyalty with coefficient value of path analysis was 0.242, T statistic was 4.834 and the p-value was 0.000. Self Development Opportunity Dimension was the dimension which had the biggest influence toward the students’ satisfaction, and internationalization dimension has the smallest influence toward the students’ satisfaction, (3) The students’ satisfaction had significant and positive effect toward the students’ loyalty with coefficient value of path analysis was 0.,516. T statistic was 10.919 and p-value was 0.000, (4) Students’ satisfaction is partial mediation of the influence of quality service toward the students’ loyalty with total effect value was 0,534.

This study analyzes the influence of Experiential Marketing and Emotional Marketing on The Decision to Enter at Universitas AMIKOM Yogyakarta. The purpose of this study was to examine the effect of using Experiential Marketing and Emotional Marketing on The Decision to Enter at Universitas AMIKOM Yogyakarta. This research is vital to be used by companies or agencies that will conduct marketing. Respondents in this study were new students of Universitas AMIKOM Yogyakarta force 2018/2019 with at least one faculty represented by 1 study program, the questionnaire to distributed amounted to 200 questionnaires. Data analysis in this research uses validity test, reliability test and classic assumption test. The results of data processing using SPSS, the results shown are Experiential Marketing and Emotional Marketing influence on The Decision Enter.