Purpose This paper aims to investigate the views of employees on the motives behind frequently reported fraudulent activities at the workplace. Using the fraud triangle theory (FTT) as the theoretical lens, the study examines the effect of pressure, opportunity and rationalization on fraudulent acts by employees at the workplace. Design/methodology/approach The study follows a correlational quantitative approach using questionnaires as the main data collection tool. A total of 243 valid responses from employees working in different state-owned enterprises in Ghana were used in the empirical analysis. The hypothesized relationships of the study were tested using the partial least square-structural equation modelling technique. Findings The results from the structural analysis showed that pressure, rationalization and opportunity are important in explaining why employees engage in fraudulent activities at the workplace. Originality/value The findings do not only provide empirical support for the applicability of the FTT in the Ghanaian context but most importantly offer some useful insights into the fraud discourse from the public sector workers’ perspective.
The main objective of this paper is to analyse the antecedents and outcomes of destination image. Specifically, the antecedents considered are cultural values and destination source credibility; the outcomes considered are destination attachment, destination satisfaction, and revisit intention. This paper also investigates the moderating role of perceived risk between destination image and revisit intention. A questionnaire-based survey was conducted on international tourists from five countries of West Asia. The key findings of this study are the mediating roles of destination image, destination attachment, and destination satisfaction and moderating role of perceived risk. The results provide evidence concerning the role of mediators and moderators of the study. Theoretical contributions are discussed, with future research suggested.
Purpose Due to the proliferation of generic medicines, pharmaceutical marketing has become increasingly competitive, and marketing executives are now focusing their attention on understanding the prescribing behaviour of physicians to enable them to devise marketing strategies that would put them at a superior business position relative to their competitors. Previous studies carried out either lack a sound theoretical foundation, or report contrasting results, making generalizations sketchy. Thus, a better understanding of attitude-prescribing axiom is needed. Underpinned by the theory of reasoned action (TRA), this study aims to empirically examine the factors that predict the prescribing behaviour of physicians. Design/methodology/approach A conceptual model was developed and tested on a sample of 355 respondents drawn from 76 private and 50 public hospitals in Sudan. The data set from the questionnaire survey included both general practitioners (N = 200) and specialists (N = 155). Primary data gathered were analysed using partial least squares structural equation modelling (PLS-SEM). Findings The findings reveal that the prescribing behaviour of physicians is positively influenced by the physician’s attitude towards direct marketing, personal selling, educational travel and public relations, but negatively influenced by gifts. Besides, the moderating effect of subjective norms showed no significant influence on the relationship between attitude and prescribing behaviour. However, gender seems to moderate the attitude towards health sector-related charity on prescribing behaviour and the attitude towards scientific conferences on prescribing behaviour. Research limitations/implications The findings gathered from this study offers a significant contribution to the ongoing debate on the essential factors that influence the prescribing behaviour of physicians in the hospital setting. Originality/value By examining the essential factors that predict physicians’ prescribing behaviour, pharmaceutical companies can improve their understanding of physicians’ attitudes towards the pharmaceutical promotional tools. This is an aspect that is ill reflected in the literature.
Aims to determine the most effective promotional tools putatively influencing physicians' prescription behavior by examining five commonly-used promotional tools: sales promotions; advertising; public relations; direct marketing; and personal selling. Specifically aims to evaluate which medical practitioners' demographic factors influence the relationship between the various promotional tools and physicians' prescription behavior.Design/methodology/approach: A cross-sectional research design is proposed, based on the stimulusorganism-response (S-O-R) paradigm, in which the data is to be collected through questionnaires completed by physicians in Sudan, using a five-point Likert scale. Structural equation modeling, using AMOS statistical software, is proposed to analyze the data.Findings: A detailed literature review reveals that most previous research has largely ignored demographic factors when studying the effectiveness of the promotional tools used by pharmaceutical companies. Therefore, a novel methodology is proposed to incorporate these factors into future research. Practical implications:The anticipated results will help pharmaceutical companies formulate better strategies regarding the use of promotional tools to maximize their investment.Originality/value: Inadequate knowledge of factors and tools that are likely to influence the sale of drugs negatively affects the success of the company and its market share. Undertaking the current study, and using the same methodology in other regions, especially developing countries, will add to the current literature on pharmaceutical marketing. Unlike most previous research, the methodology proposed in this paper includes demographic factors that influence the effectiveness of these promotional tools.
The medical records in use in the state are still paper based records, which make it very difficult when searching patient records due to the large population. The objectives of this research are four fold: 1) To identify the steps needed for the implementation of EHR; 2) To highlight the problems of EHR implementation; 3) To determine the resources needed, 4) To identify the advantages of EHR implementation in Katsina state as a case study. This is an Exploratory Research using a Quantitative method. SPSS (version 22.0) was used to analyze the data. Cluster sampling was used, sample size was 331. Data was collected from the seven pilot hospitals of Katsina state, Nigeria. A close ended questionnaire (likert type 5 point scale) was used to collect the data, of the three hundred and thirty one participants (331), 60 were doctors, 92 nurses, 38 Pharmacists, 26 lab-technicians, 69 record keepers, and 46 others. Based on their responses majority of the respondents strongly endorse the system implementation. Implementation of EHR will provide a lot of benefits to healthcare sector in Katsina State, the key findings indicate that majority of the respondents embraced the need for EHR to assist in improving the quality of healthcare in Katsina state. The state government has to provide the required resources, there is need to follow specific steps, and also there is need to solve the problems hindering implementation of EHR practices in Katsina state, there is also benefits that the state will gain if the system is implemented successfully.
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