Abstract-In this paper, we conduct theoretical research on contemporary film and television industry development trend from the angles of visual aesthetic and the cultural inheritance. Brand culture of the aesthetics is to guide the business ideas and the concept of transmission planning system is the concept of brand visual image of the external and internal culture, combining the beauty of external image is about from the cognitive and psychological entertainment form and color, and the beauty of the inner culture idea is transmitted through the depth of the core brand culture and charm. In today's society, the aesthetics for the promotion of brand and brand culture to develop a strong brand market performance is particularly prominent. Therefore, our paper combines the primary analysis of related issues to provide the corresponding support for the further development of the industry.

-In this paper, we conduct basic research on the developmental trend of CG technology in Hollywood and the influence on Chinese film and the television production. The film's real, this should not be true of physical reality, and should be a real art. Under the real line of art, is the creation subject, communicators, accepts the main body of the social era, cultural environment and its moral conscience and the humanities. Virtual reality technology in the development of today, no we can't do, only we believe technology as a means of implementation, not only need theory to guide, also need the discretion of moral criterion. Which is involved in the film wonders of all, need thoughtful, measure the questions very carefully. In the angle of modern CG illustration artistic creation, it is the creation of raw materials, inspiration and the material. It can go, deformation, transplantation, restructuring, and so on, finally achieve the goal of creating a new illustration works. Our research proposes the new paradigm for the Chinese film and the television production that is innovative.