ABSTRACT   The purpose of this study is to determine and analyze the role of digital tourism destinations in realizing the performance of digital tourism destinations through the role of digital as an intervening variable. This research approach is quantitative with the type of explanatory research. Sources of primary data were obtained using the survey method. This research was conducted in the Thousand Islands Regency, Jakarta before the Covid-19 period. Researchers have surveyed as many as 140 people to tourism actors, but from 140 people who meet the requirements 100 samples. To test the hypothesis using path analysis. The research findings show that: (1) digital tourism destination variables (destination image, accessibility, infrastructure, and travel agency) affect the digital role; (2) digital tourism destination variables (destination image, accessibility, infrastructure, and travel agency) do not directly affect digital tourism destination performance; (3) Digital tourism destination variables (destination image, accessibility, infrastructure, and travel agency) through digital roles affect digital tourism destination performance. The results of the analysis show that; (1) The success of digital technology that plays a role in providing tourism information contributes to providing a platform on digital technology as a form of providing information for potential tourists, this is effective because the millennial generation relies on various popular platforms that are commonly used in finding tourism information, and have met the criteria basic needs of life before tourism activities are carried out. The ability to share and exchange information between tourism providers and prospective tourists freely has an impact on increasing the number of tourists who; (2) The role of digital is used as a promotion in attracting tourists to visit using; formation of a positive destination image opinion, the availability of good accessibility including modes of transportation; infrastructure, tourist attraction areas that have added value, good travel agency services, so that the final impact can contribute to increasing the number of tourists. The ability to share and exchange information between tourism providers and potential tourists freely has an impact on digital tourism destination performance.   Keywords: Digital tourism destination, Digital tourism destination Performance, and Digital Role.

Knowledge and skills possessed by individuals will lead to behavior. Meanwhile, the behavior will produce performance. A person's ability, both knowledge or skills possessed in carrying out work will encourage them to perform well. Individual aspects related to individual abilities and work professionalism, group aspects related to the environment in which they work; such as discipline, job compensation, and job satisfaction as well as aspects of the organizational system related to the extent to which the employee adheres to a commitment to growing the company. The responsibility of human resource management in carrying out their duties is to be able to provide suitable substrates for talented and capable personnel in the organization such as; individual ability, work professionalism, organizational commitment, work discipline, work compensation, and job satisfaction so that they can carry out their duties with good quality. Thus, according to the results and objectives of this study, professional human resources can directly create consumer satisfaction and its impact on purchasing intention. This type of research is explanatory research with a quantitative approach. To test the developed hypothesis using path analysis. Data were obtained from the results of distributing questionnaires to culinary tourism actors using a survey method. The sampling technique used the entire population as a sample (census) with a Likert scale. Primary data analysis was carried out after testing the validity and reliability and normality of the data.   Keyword :  Customer Satisfaction, Purchasing Intention, Professional Human Resources.