Telecommunications is a customer-oriented industry in which client satisfaction is crucial for an organization's survival. Social media plays a vital role in customer decisions, acting as both a search tool and a communication channel. On social media platforms, customers can air their grievances, and a company can use these complaints to improve its products and services. During the first quarter of 2022, sentiment analysis was conducted to evaluate customer satisfaction with telecom services in Saudi Arabia. With a machine-learning approach, more than 90K comments were recorded and categorized as positive, negative, or neutral. For the classification, we utilised a support vector machine (SVM) model with an average accuracy of 88%. After that, We utilised thematic analysis of social engagement opinions. We identified seven themes among the comments related to factors affecting efficiency and satisfaction with telecommunications services: product, package, price, promotion, place, people, and public relations. In conclusion, we recommend some solutions to improve efficiency and increase customer satisfaction in the telecom sector.
Logistics companies' success is inextricably linked to the quality of their services, particularly when dealing with customer issues. Nowadays, social media is the first place that users turn to in order to express their thoughts on services or to communicate with customer service representatives to resolve problems. Businesses can retrieve and analyze these data to gain a better understanding of the factors that affect their operations, both positively and negatively. During the COVID-19 pandemic, we conducted a sentiment analysis to assess customer satisfaction with logistics services in Saudi Arabia's private and public sectors. Using a lexicon-based approach, 67,124 tweets were collected and classified as positive, negative, or neutral. A support vector machine (SVM) model was used for classification, with an average accuracy of 82%. Following that, we conducted a thematic analysis of negative opinions in order to identify the factors that influenced the effectiveness and quality of logistics services. The findings reveal five negative themes: delay, customer service issues, damaged shipments, delivery issues, and hidden prices. Finally, we make suggestions to improve the efficiency and quality of logistics services.
Many innovations have emerged in healthcare because of technological advancements in the sector. All these new and innovative technologies require good management practice within Saudi healthcare organizations. This paper discusses and investigates the current state of IT innovation management in the Saudi healthcare sector, focusing on potential areas for improvement using the COBIT 2019 framework. Nine staff from different Saudi healthcare organizations participated by answering interview questions that have been investigated and analyzed. Findings show initiatives steps were done toward innovation by the organizations. Even though not all healthcare organizations are at the same level, and they still need to do further works on innovation management. This is because they need to define clear and unified innovation processes that start from idea gathering until implementation closing. In addition to improving the innovation process by activating good documentation, enhancing human recourses, sufficient funding, and developing R&D.
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