Article InfoThis research aims to identify the impact of the strategic scenario and its four dimensions (environmental analysis, strategic vision, core competency, teamwork) in the success of marketing strategy for private universities, this study was applied in a sample of universities in central Iraq (Middle Furat), which adopted the questionnaire as a main tool for data collection. The questionnaire was distributed to a sample of (311) respondents, A model for each of the two variables was constructed, and then tested using confirmatory factor analysis, correlation and regression coefficients.