Purpose:We examined the effects of factors influencing maternal and child healthcare (MCH) service financing in Kano State through waqf. To this end, the impact of donor attitude, subjective norm and perceived behavioral control on intention to finance MCH through waqf is examined. Methodology: A descriptive survey was conducted, and crossectional data was gathered from business communities of Kantin-Kwari, Singa and Sabon Gari Markets within the Kano metropolis. Similarly, a closed-ended questionnaires were administered to 500 business people. Findings: By applying Structural Equation Modeling (SEM), it was established that donor's attitude, subjective norm, and perceived behavioural control propelled donor's intention towards financing MCH through waqf. Significance: The study is insightful as it emphasizes the contribution of waqf in financing MCH service. It highlights how Waqf can unbundle healthcare financial constraints, particularly in providing maternity and children healthcare services. Practical Implication: The study has practical implications in the sense that it provides policy makers with the ethical based source of funding MCH services which has the potential to reduce government's fiscal burden. As well, it shows the key role entrepreneurs can play in providing funds for a quality healthcare service.