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The study reports on the preparation of cellulose nanocrystals (CNCs) from wastepaper, as an environmental friendly approach of source material, which can be a high availability and low-cost precursor for cellulose nanomaterial processing. Alkali and bleaching treatments were employed for the extraction of cellulose particles followed by controlled-conditions of acid hydrolysis for the isolation of CNCs. Attenuated total reflectance Fourier Transform Infrared (ATR FTIR) spectroscopy was used to analyze the cellulose particles extracted while Transmission electron microscopy images confirmed the presence of CNCs. The diameters of CNCs are in the range of 3-10nm with a length of 100-300nm while a crystallinity index of 75.9% was determined from X-ray diffraction analysis. The synthesis of this high aspect ratio of CNCs paves the way toward alternative reuse of wastepaper in the production of CNCs.

Purpose The purpose of this paper is to examine potential determinants of halal perception and to validate the mediating model of halal perception on purchasing decision of Malaysian consumers. Design/methodology/approach This study uses a survey to obtain the relevant data. The survey involved self-administration of questionnaires to 420 consumers and 96 per cent responded. The questionnaire consists of four sections designed to obtain information on demography, halal perception, determinants of halal perception and purchase decision. Findings The main finding reiterates the role of credible signals in credence items purchased as suggested by the signaling theory. Halal perception has association with respondents’ purchase decision. Thus, it highlights that halal perception is the mediating variable that intervenes in the relationship of a few independent variables and the purchase decision trends. The independent variables such as manufacturer identity, product label, physical product and packaging as well country of origin are considered to be important extrinsic cues that deliver messages regarding the halal of certain food products. The association of the four variables with halal perception is also found to be significant. Originality/value The originality of this study lies in its attempt to explore the role of halal perception in the marketing of food products especially within the scope of a Muslim’s market. Besides, this study attempts to investigate the halal issue based on a specific model that includes potential variables and the intervening role of halal perception.

Environmental corporate social responsibility (ECSR) is corporate business sustainability for the future and a noble ethical that fosters social, economic and environmental well‐being (EWB) of the community. Based on environmental protection and management, the Indonesian mining company is obliged to mitigate and conserve the surrounding environmental ecosystem. The mining company invested IDR17.35 billion on ECSR since 2006. This study examines the effects of ECSR on EWB of the community by mediating community resilience. The subjects were family household leaders in 12 villages who were direct and indirect recipients of ECSR. Partial least squares‐based structural equation modelling analysis was used to determine the effects of ECSR on the community EWB. In addition, were analysed mediated effects by community resilience (CR). The findings of this study confirmed that ECSR practices had positive and significant effects on CR and EWB. As a mediator, CR significantly contributed to the sustainable EWB of the community.