Covid-19 has spread to various countries and greatly impacted various companies, including shipping companies. Due to the pandemic, the Indonesian shipping sector is experiencing enormous uncertainty and pressure. This research investigates the effect of entrepreneurship orientation on innovation, competitive advantage, and company performance. Quantitative methods were used to analyze 127 shipping companies' leader insights. The sampling method used is probability sampling with a proportionate random sampling technique. The data was analyzed by Structural Equation Modeling (SEM) analysis with a Partial Least Square approach using the Smart-PLS 3.0 program. Entrepreneurship orientation was found to have a significant positive effect on innovation and competitive advantage. Further, innovation has a significant positive effect on competitive advantage and company performance. Ultimately, competitive advantage has a significant positive effect on company performance, and entrepreneurship orientation has an insignificant positive effect on company performance. This research concludes that better management of entrepreneurship orientation will enhance innovation and competitive advantage while maximizing innovation will enhance competitive advantage and company performance. However, the seafaring activities during the pandemic are not intended to take many risks to the company's performance.
Tourism is one of the industries in Indonesia that is considered easy to deploy, especially with the natural resources of the nation. Therefore, many regions in Indonesia develop tourism, utilizing natural resources, through what is called BUMDes as a source of revenue. The same reason goes for the BUMDes Benowo Wonotirto Village in Kab. Jombang. This village has a tourist attraction named Wana Wisata Sumber Biru. Wana Wisata Sumber Biru is located in a homogeneous forest area located in the hills and there is a water spring flow there. Wana Wisata Sumber Biru is one of the mass tourism types that need to be managed properly and delicately. Therefore, this paper aims for helping the management to learn and develop their tourism in order to properly create sustainable tourism and manage their visitors. The utilized method for this community service paper consists of two things. First is the observation is conducted to achieve how tourism works in Wanawisata Sumber Biru. Then, the second method is conducted, which is an interview with the management in order to validate the results of the observation. Moreover, after conducting those two methods, the results indicate that the management of Wana Wisata Sumber Biru is successful to establish their tourism, referring to the principle of economics and socio-culture. However, the management still lacks knowledge about how to manage the environmental aspects and needs to be improved.
Penelitian ini akan mencari hubungan antara faktor-faktor yang dimiliki seorang debitur dengan kemampuan pengembalian dana yang dipinjam (kolektibilitas) pada PT. Bank China Construction Bank Indonesia Tbk (CCBI) . Hal ini didasari pada penelitian sebelumnya bahwa ada pengaruh antara faktor demografi dan faktor lain misalnya jumlah kepemilikan kartu kredit terhadap tingkat kolektibitas. Data yang digunakan adalah data sekunder dari CCBI dan hasil penelitian menunjukkan bahwa bagi debitur CCBI tidak semua faktor demografi berpengaruh pada tingkat kolektibilitas, termasuk jumlah kepemilikian kartu kredit tidak ikut menentukan tingkat kolektibilitas debitur. Namun faktor pengalaman bekerja/bisnis berpengaruh terhadap tingkat kolektibilitas.
Wisata Sumber Biru di kabupaten Jombang merupakan salah satu unit usaha BUMDes Benowo yang membutuhkan pengelolaan dengan tepat serta pembuatan strategi untuk membangkitkan wisata ini di era pandemi. BUMDes Benowo merupakan salah satu BUMDes yang cukup baik dalam partisipasi masyarakat dalam mengembangkan unit-unit usaha yang ada. Akan tetapi, BUMDes Benowo masih kesulitan dalam memasarkan produk dari unit-unit usaha mereka terutama di era digital seperti ini. Oleh karena itu kegiatan pengabdian masyarakat yang dilakukan oleh kelompok dari FIA – UB melakukan edukasi mengenai digital marketing. Metode yang digunakan untuk memetakan permasalahan yang ada di BUMDes Benowo adalah observasi lapang dan FGD, lalu dilakukan penyuluhan dan pelatihan dengan menggunakan Zoom Meeting karena masih adanya pembatasan perjalanan dan untuk memitigasi penyebaran Covid-19. Ada pun mitra yang digandeng dalam melaksanakan pelatihan program pengabdian kepada masyarakat ini adalah praktisi yang merupakan marketing specialist. Kegiatan penyuluhan dan pelatihan di dapat bahwa pengelola BUMDes Benowo menjadi semakin paham akan pentingnya digital marketing dan cara membuat konten untuk memasarkan produk dari unit-unit usaha yang mereka miliki. Dari kegiatan ini diharapkan ada tindak lanjut terkait pembuatan paket kunjungan di BUMDes Benowo agar tidak hanya Wana Wisata Sumber Biru yang dikenal oleh orang, tetapi unit usaha lainnya menjadi semakin dikenal dengan kualitas pertanian dan peternakannya yang baik (semakin meluas).
Objective: This study examines the influence of hedonic and utilitarian values on perceived benefits and their impact on purchase intention by using effort expectancy as a moderating variable. Design/Methods/Approach: This study adopts a quantitative approach by employing a non-probability sampling technique to collect a sample of 175 respondents who had used the Shopee application in Malang. The data was analyzed using SmartPLS through the measurement model test (outer model) and structural model test. Findings: The results show that hedonic value and utilitarian value have a positive and significant effect on perceived benefit, hedonic value and utilitarian value have a positive and significant impact on purchase intention, and perceived benefit has a positive and significant effect on purchase intention. However, effort expectancy does not have a significant role in moderating the relationships. Originality/Value: The limited extant literature only addresses a simple direct–effect relationship between effort expectancy toward behavioral intention and use behavior. Drawing on the Unified Theory of Acceptance and Use, this research provides deep insight through position effort expectance as the moderation role. Also, this study elaborates on the effect of utilitarian and hedonic values on perceived benefit. In turn, this framework also explored the influence of perceived benefit on consumer intention to purchase in electronic commerce, further advancing an understanding of this dynamic subject matter. Practical/Policy Implications: The study contributes to the existing knowledge of managerial practice by pointing out the importance of effort expectancy, which shapes the consumer's perceived benefit, and illustrating its impact in the case of purchasing intention in an e-commerce application. E-commerce companies can enhance the customer experience when accessing applications to invigorate purchase intention. E-commerce companies need to maintain their performance in terms of app ease of use and provide innovations by providing more user benefits, thereby creating loyal customers. Eventually, the company should keep earning society's trust as reliable e-commerce that meets the needs of today's digital era.
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