Chlorophyll-a (Chl-a) concentration is a measure of phytoplankton biomass, and has been used to identify ‘red tide’ events. However, nearshore waters are optically complex, making the accurate determination of the chlorophyll-a concentration challenging. Therefore, in this study, a typical area affected by the Phaeocystis ‘red tide’ bloom, Qinzhou Bay, was selected as the study area. Based on the Gaofen-1 remote sensing satellite image and water quality monitoring data, the sensitive bands and band combinations of the nearshore Chl-a concentration of Qinzhou Bay were screened, and a Qinzhou Bay Chl-a retrieval model was constructed through stepwise regression analysis. The main conclusions of this work are as follows: (1) The Chl-a concentration retrieval regression model based on 1/B4 (near-infrared band (NIR)) has the best accuracy (R2 = 0.67, root-mean-square-error = 0.70 μg/L, and mean absolute percentage error = 0.23) for the remote sensing of Chl-a concentration in Qinzhou Bay. (2) The spatiotemporal distribution of Chl-a in Qinzhou Bay is varied, with lower concentrations (0.50 μg/L) observed near the shore and higher concentrations (6.70 μg/L) observed offshore, with a gradual decreasing trend over time (−0.8).