Many scientists and native stakeholders are increasingly pointing to the importance of connection between cultural heritage and tourism, and influence of that connection on the financial results of entrepreneurs in rural tourism. Therefore, the importance of cultural heritage and especially intangible cultural heritage is being discussed. In the continuation, the status of connection between intangible cultural heritage and rural tourism is analyzed. The paper further points to the need for planned and organized, stronger content linking of rural tourism and intangible cultural heritage, that should influence financial results of the entrepreneurs in rural tourism. An example from the Croatia is given which is using intangible cultural heritage (traditional music and dance) in (rural) tourism offering. The link between this connection and financial results of the company is analyzed. The conclusion provides recommendations for better connection of the intangible cultural heritage and the rural tourism, ensuring the better financial results.

It is known that business activities of insurance brokers and representatives consist of two parts. The first part is external and concerns communication with insured persons, that is, cooperation with an insurance company. The second part is internal and involves regulation of relations in brokerage or representation itself or another organization. The subject of this paper is precisely the second part. Focus of the research is on several items. The first is the organization of work as one of the basic starting points. Starting from the importance of personnel, we analysed issues regarding employees, and then the sustainability of finances as an indicator of the financial success of a business venture. A special chapter is dedicated to the broker and the representative as the manager. Conclusion states that the regulation of internal relations among these insurance market participants provides a significant number of opportunities, along with numerous challenges. Priority is the necessity of maintaining specific features by which the most successful brokers and representatives will differ and stand out.

Attempts to solve economic crisis by a massive injection of money into the financial system have caused inflation in most highly developed countries. World economy is burdened by a high inflation, excessed demand, over indebtedness, in one word unready for the challenges that followed on the geopolitical level, and have spilled over into the economy. This situation has also affected agriculture, while the rise in food prices was particularly sensitive because it has affected the population life standard. All existing weaknesses of the economic and agrarian policy of Serbia and absence of a serious long-term strategy in this seriously in crisis sector’s development have surfaced. This paper analyses a situation in the Serbian agricultural sector, which has been pressured at the same time by bad agrarian policy, numerous internal weaknesses and big geopolitical risks.