Abstract:The application of cloud computing is conducive to the efficient allocation of resources and cost reduction. With the vigorous development of cloud technology, more and more enterprises have involved in cloud services, so the competition among providers is increasingly fierce. How to formulate a reasonable price strategy is one of the current matters urgently needing solved for the long term benefit of the market. Only by establishing the good pricing strategy can enterprises better seize market and build a stable customer relationship. Based on the concept of cloud computing, this paper makes a brief comment on the study of the literature of the three types of pricing mechanisms in the business life cycle of cloud computing. It is pointed out that dynamic pricing can better meet the interests of both sides of supply and demand and become the main trend of future pricing. Future research needs to study the characteristics of the cloud service life cycle from the cloud services industry. Consider the long-term benefits of customers and suppliers, and develop dynamic pricing mechanism.

The small and medium-sized enterprises occupy the important position of the Chinese economy in the quantity and the contribution to the economy. Due to the shortage of funds, lack of technology and the lack of professional talents, small and medium-sized enterprises are facing the bottleneck of information construction. Therefore this paper puts forward a cloud service model in the information construction. This paper compares the differences between cloud computing and traditional patterns in the aspects of stability, flexibility, cost, and security. The practical significance of the cloud model is also discussed. Cloud model can improve the operational efficiency of the existing equipment, reduce the initial investment and operating costs, including management, update, and reduce the overall cost of the user. Finally, verify the cost advantage of information construction by using the actual data of small and medium-sized enterprises. Cloud model in two aspects of software cost and service cost advantages. Thus, we provide a new way to solve the bottleneck of information construction in small and medium-sized enterprises.