The industrial development of mankind is based on the intensive use of natural resources of the planet. The development of the mining industry is a necessary and important factor for the successful development of the national economy. At the same time, mining has a significant impact on environmental degradation. Methods for assessing and minimizing the environmental impact of mining have only been developed in practice in the last 50 years and differ significantly from country to country. The article analyses the approaches and methodologies for environmental impact assessment (EIA) based on international and national standards. The methods used in Kazakhstan and the countries of the European-Asian Economic Union (EurAsEU) are critically evaluated. The developed mathematical models are implemented in the form of digital solutions and implemented in the module of the cloud system ‘3D Quarry’. The methodology proposed by the authors for use and the developed software product allow optimizing mining operations at quarries according to the parameters of minimizing their negative impact on the environment. At the same time, it is mandatory to comply with mandatory national and international regulations. The proposed 3D Quarry system and the EIA module are an alternative to commercial software products (and their pirated copies, often used by companies in the countries under study) and are aimed at small mining companies in post-Soviet countries. It is expected that the application of the proposed software product will allow, within the technological capabilities, to minimize the impact of quarries on the environment of Kazakhstan.

Digital promotion channels have become modern priority channels for promoting educational services. Integration into the international educational space, a change in the priority of communication channels, digital transformation lead to the need to rethink the digital promotion of educational services of Kazakhstani universities. Particular interest in the promotion of educational services is due to the fact that now representatives of generation Z are becoming consumers of educational services. The basis of the study was digital promotion channels as the main source of information and value, the needs of generation Z, who become consumers of university services, including Kazakhstani ones. The purpose of the study is to identify growth points, build a model for promoting educational services of Kazakhstani universities based on a comparative analysis of the websites of the leading national universities of the Republic of Kazakhstan, as well as the leading world leader - the US University. Similarweb.com, pagespeed.web.dev, wordstat.yandex.ru, sitechecker.pro resources were used as tools for analysis. A correlation analysis of requests to university websites and the main values of generation Z was carried out. The tightness of the pairwise correlation between the total number of visits and site performance, search engine optimization, recommendations, accessibility was determined. On the basis of the study, a model for promoting the educational services of the university was structured, highlighting the key components - educational programs, digital technologies, generation Z values.

The software market for computerization of modelling and design processes of mining enterprises is represented by American, Australian and Russian solutions, which increases the dependence of Kazakhstani enterprises on third-party developers. Kazakhstani cloud service, scalable according to selected solutions, allows not only to reduce dependence on exported solutions, but also to better adapt solutions to regulatory and legislative documents. At the same time, the promotion of both the service itself and its individual solutions is associated with a number of problems. A marketing strategy for promoting an EIA solution for a software product will allow you to focus on promoting both the entire cloud system and the EIA solution, conquering your market segment, and increasing competitiveness. The consequences of open pit mining may not be entirely favourable when it comes to its social and environmental impacts. This study presents a strategy for promoting a program module for environmental impact assessment (EIA) of open pit mines. The aim of the study is to develop a marketing strategy for promoting the EIA subsystem of the 3DCAREER web application in the context of the globalization of the world economy. Promotion of the module for environmental assessment of the impact of open pits on the extraction of common minerals on the environment to optimize calculations for assessing the impact of open pits in dynamically changing environmental conditions of the enterprise will minimize negative environmental impacts.