Abstract.-Logistics service in rural and urban markets has greatly restricted consumer buying enthusiasm of the Chinese household electrical appliance manufacturing industry. In order to improve the logistics service level of China's household electrical appliance manufacturing enterprise, in this paper, the author analyzed logistic service innovation of Haier Gooday, illustrated how its culture, strategy and alliance with other enterprises laid a foundation for its logistic service innovation, and then studied its small and micro car project which applied the internet thinking to introduce social logistics resources. The study provides some practical guidance for other enterprises in the same industry to improve their logistics service.
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