Favorable policy implementation results are due not only to policy makers’ abilities but also to the behavior of those responding to the policies. For example, a CEO’s understanding of a government policy’s content and his or her willingness to respond to it, based on the expectation of profits, plays a vital role. To understand the relationship between how policies are perceived and how enterprises behave in response to innovation policies in the era of the 4th Industrial Revolution (Industry 4.0), in this study, we use structural equation modeling to investigate the roles of various factors and examine the response mechanisms in enterprises through which entrepreneurs react to Industry 4.0 innovation policies. The hypothesized model is validated empirically using a sample collected from 337 domestic Chinese high-tech firms. The modeling results indicate that positive perceptions of policies have a positive effect on entrepreneurs’ preferences which, in turn, motivate positive behavior toward innovation. Moreover, testing the model showed partial and complete mediation effects, indicating that the perceived practicability of a policy is a factor with a strong impact on response behavior that sometimes exerts its influence by altering the mediator of entrepreneurs’ responsive preferences. The empirical results and management implications of this study can serve as a reference for the effective implementation of and response to government development plans.

Constructing the innovation network is an important means of breakthrough in the traditional manufacturers for the emerging e-commerce platform, based on two different levels of innovation network node, content and structure, YEATION and YOUPIN were chosen to analyse and research the relationship and between knowledge base and the embedding strategy of electric business platform enterprises to create innovation network. To put forward the knowledge base width wider, insufficient depth of the enterprise should adopt structural strategy give priority to relational embeddedness, on the other hand, enterprises of which the depth of knowledge base is deep and width of insufficient shall adopt strategy give priority to the embedding of structure. At the same time, it is proposed that platform enterprises should not adopt a single embeddedness strategy, but should adopt auxiliary embeddedness strategy in a timely manner.

Dialectically linking with heterogenous suppliers, manufacturers, consumers and resources, emerging e-commerce platforms achieve and maintain competitive advantage. Based on different levels of innovation network content and structure, YEATION and YOUPIN, two typical ecommerce platforms, adopt different strategies involving the promotion of value-seeking. Many decisions concern how companies perceive the innovation environment and how to engage in the innovation network. Knowledge base view provides useful theoretical lens to understand the network embedding approach for electric business platform enterprises. To put forward, enterprises with wide breadth should adopt structural strategy give priority to relational embeddedness, on the other hand, enterprises of which the depth of knowledge base is deep and width of insufficient shall adopt strategy give priority to the embedding of structure. It is also proposed that platform enterprises should not adopt a single embeddedness strategy but should adopt auxiliary embeddedness strategy in a timely manner.