Cold-start problem is still a very challenging problem in recommender systems. Fortunately, the interactions of the cold-start users in the auxiliary source domain can help cold-start recommendations in the target domain. How to transfer user's preferences from the source domain to the target domain, is the key issue in Crossdomain Recommendation (CDR) which is a promising solution to deal with the cold-start problem. Most existing methods model a common preference bridge to transfer preferences for all users. Intuitively, since preferences vary from user to user, the preference bridges of different users should be different. Along this line, we propose a novel framework named Personalized Transfer of User Preferences for Cross-domain Recommendation (PTUPCDR). Specifically, a meta network fed with users' characteristic embeddings is learned to generate personalized bridge functions to achieve personalized transfer of preferences for each user. To learn the meta network stably, we employ a task-oriented optimization procedure. With the meta-generated personalized bridge function, the user's preference embedding in the source domain can be transformed into the target domain, and the transformed user preference embedding can be utilized as the initial embedding for the cold-start user in the target domain. Using large real-world datasets, we conduct extensive experiments to evaluate the effectiveness of PTUPCDR on both cold-start and warm-start stages. The code has been available at https://github.com/easezyc/WSDM2022-PTUPCDR.

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A mobile app interface usually consists of a set of user interface modules. How to properly design these user interface modules is vital to achieving user satisfaction for a mobile app. However, there are few methods to determine design variables for user interface modules except for relying on the judgment of designers. Usually, a laborious post-processing step is necessary to verify the key change of each design variable. Therefore, there is a only very limited amount of design solutions that can be tested. It is timeconsuming and almost impossible to figure out the best design solutions as there are many modules. To this end, we introduce FEELER, a framework to fast and intelligently explore design solutions of user interface modules with a collective machine learning approach. FEELER can help designers quantitatively measure the preference score of different design solutions, aiming to facilitate the designers to conveniently and quickly adjust user interface module. We conducted extensive experimental evaluations on two real-life datasets to demonstrate its applicability in real-life cases of user interface module design in the Baidu App, which is one of the most popular mobile apps in China.

Conversational recommender systems (CRS) aim to capture user's current intentions and provide recommendations through real-time multi-turn conversational interactions. As a human-machine interactive system, it is essential for CRS to improve the user experience. However, most CRS methods neglect the importance of user experience. In this paper, we propose two key points for CRS to improve the user experience: (1) Speaking like a human, human can speak with different styles according to the current dialogue context. (2) Identifying fine-grained intentions, even for the same utterance, different users have diverse finegrained intentions, which are related to users' inherent preference. Based on the observations, we propose a novel CRS model, coined Customized Conversational Recommender System (CCRS), which customizes CRS model for users from three perspectives. For human-like dialogue services, we propose multi-style dialogue response generator which selects context-aware speaking style for utterance generation. To provide personalized recommendations, we extract user's current fine-grained intentions from dialogue context with the guidance of user's inherent preferences. Finally, to customize the model parameters for each user, we train the model from the meta-learning perspective. Extensive experiments and a series of analyses have shown the superiority of our CCRS on both the recommendation and dialogue services.