This article builds its own model and assumptions on the basis of the S-0-R model. It examines the impact of third-party product recommendations on consumer impulse purchases on social commerce platforms, and conducts empirical research on several popular product recommendation platforms in China. According to a survey of 201 social commerce platform consumers, the results indicate that the urge to buy impulsively is determined by the affective trust of the recommender and the perceived enjoyment of the product. In addition, the speciality of the information and the similarity with the recommender significantly affect cognitive trust. Visual appeal of products and feasibility significantly affect perceived enjoyment. Visual appeal of products exerts an impact on perceived usefulness, and affective trust is influenced by the speciality.

with the continuous improvement of people's living standard, tourism has become a popular "product". The Xiaonanhai national geological park, located in Qianjiang, Chongqing, is praised for its beautiful landscape and "the only ancient quake lake in China that is the most intact in the world". After a lot of capital investment and personnel management, the park presents good momentum, but there is still a gap between park's development and tourist demand. Finding the correct position and existing problems for its subsequent development becomes the key point of development of the scenic spot. This paper, based on market orientation theory, using the SWOT analysis method to fully analyzes the internal resources and external conditions of Xiaonanhai geological park. This paper also collects the tourist's spatial source, key visit time as well as major tourist purpose, thus countermeasures and suggestions are put forward according to these data and factors. Based on the above analysis, we put forward the corresponding improvement measures using the AISAS consumer behavior analysis model in order to optimize the Xiaonanhai national geological park market construction and to optimize the management.