The call for further research on service sustainability at all levels has been increasingly stated within the past years. However, limited research has been conducted with regard to the macro level, in which services are inevitably influenced by social, cultural, economic and technological factors. This paper develops an ecosystem approach within the service context to design a service not only from a micro level (e.g., service experience, service encounters), but also from a social level in order to help businesses and public sectors to transform the relationship among individual, collective, social, and environmental systems and increase service sustainability. Then, it applies the developed Service Ecosystem Design (SED) model in a Career Counselling Service (CCS) in the University of Milano-Bicocca (Unimib) in order to demonstrate the usefulness of this model. The empirical data were collected from service providers to illustrate the current service system maps and from first-year undergraduates to understand their perceptions and expectations on campus CCS. The results show that the Unimib CCS is a research-oriented career service and the fundamental service improvements should focus on designing the peer counselling, follow-up, pre-service, a holistic online platform, law education, technology education, optional course, hands-on experiences and student activities.

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Purpose: Through the analysis of the characteristics and the relationship between the visual image and the brand in brand aging stage, the designer can realize significant value and master coping strategy of visual image design in this stage. Method: The brand's needs of the aging stage in brand life cycle development are analyzed. The cognitive processes of restoration and reconstruction between the relationship of customs and the brand are studied, then we concluded the primary task and demand need to be solved in this stage. Moreover, how to enhance the brand's value via element optimization and reorganization is achieved by comparing and analyzing the problems in visual image design in which Chinese brands under the aging stage exist. Finally, the strategy for connection repairing and strengthening between customs and the brand can be re-established. Conclusion: Brand visual image, which is the outer symbol of a brand, can express the abstract value of the brand and deliver intrinsic value effectively. Therefore, visual symbol element modification can rejuvenate the "old" brand. Meanwhile, cross-border integration of visual elements in multiple fields can greatly deepen and broaden the brand value effect.