An outsourcing IT project management model has been developed. The proposed model features taking into account the specifics of project management processes at outsourcing IT companies in terms of the uncertainty of the external and internal environment of their operation. The model is based on the stage-gate project management framework with fuzzy logic tools. The proposed modification of the fuzzy inference mechanism makes it possible to refuse to save the intermediate results which reduce the load on the database and create the possibility of using semantic networks. The technology of expert consultations was demonstrated by the example of decision-making regarding the assessment of the current status of the IT projects accepted by the outsourcing company for development. Dynamic nature and cyclical management of the portfolio of IT projects involves constant monitoring of the results of implementation with an appropriate regular portfolio reforming. The model was developed to improve the efficiency of the software development sub-process and minimize the negative consequences of financial dependence on the customer. The application software developed on the basis of the model of management of outsourcing IT projects and modification of the fuzzy inference mechanism has found practical application and was implemented in the computational practice of HYS Enterprise B.V. outsourcing IT company. Testing of the program shell has shown positive results in the course of solving the tasks peculiar to concrete stages of IT project management. The proposed structure and composition of the fuzzy knowledgebase of the expert shell are quite typical in terms of IT outsourcing problems. It is expedient to use the developed model at outsourcing IT companies in the process of project portfolio management

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The available statistics show the growing influence of the IT market on the world economy over the last decade. According to expert information, this situation will continue, despite the IT sector’s economic crises, uneven development, and periodic fluctuations. The need to involve fuzzy expert systems (ES) in the IT field is stated, based on the high uncertainty level due to specifics of IT project management. The hypothesis of embedding ES in an IT company’s business process management to increase the efficiency of operational and strategic decisions is tested. The structure of ES is offered, built on the basis of fuzzy logic using a combined model of the semantic network and implication rules. The operation of the system is demonstrated in the example of managing an IT company’s current business processes to maximize its profits. Comparing the conclusions of the ES with the historical decisions of a real company demonstrates the feasibility of implementing the ES. The operation of the developed ES, using the knowledge base formed on the basis of 30 Ukrainian IT companies, confirmed the effectiveness of its use as a tool to support management decisions and increase the IT sector’s financial performance.

The purpose of the article is to study the various processes in the development of advertising strategies of pharmaceutical companies, based on using tools in a multilevel simulation platform – AnyLogic. From this, the specifics of advertising companies in the pharmaceutical market are determined. The study takes into account the influence of various factors of the market environment on the functioning of pharmaceutical firms, their acceptance of specific advertising strategies, and forecasting the results of their implementation in uncertain conditions. The proposed imitative model-simulator is used to prepare advertising strategies for enterprises in the pharmaceutical industry. The performance of the model is displayed through the results of situational simulation experiments, using the leading Ukrainian Pharmaceutical Company OJSC "Farmak" as an example. The processes of carrying out experiments of different types and the possibilities of parametric adjustment to the experiments are demonstrated. The model is proposed to be used in the process of making strategic decisions and during operational monitoring of pharmaceutical products by an advertising company. Thanks to the modularity and sufficiency of the model, it is possible to customize it to specific industry enterprises.

An analysis of the studies results on the advertising strategies formation for industrial enterprises is carried out. The specifics of the advertising strategies development by pharmaceutical industry enterprises are determined. A review of well-known applications of the mathematical apparatus during the problem solution is explored. The necessity of using the simulation approach in the process of modeling advertising strategies is substantiated. Applied aspects of the use of simulation modeling are presented on the example model of the pharmaceutical enterprise advertising company. The model is implemented on the platform of the system of multi-threaded simulation AnyLogic. The expediency of using the proposed mathematical apparatus in increasing the efficiency of enterprises marketing activities is confirmed by the submitted results of simulation experiments.