Social media reviews play an increasingly important role in ranking the influence of urban brands. In this study, the public social media review database is mined, and a regression model of urban influence is established. Firstly, this study introduces text mining and data collection. Comment data are collected from static websites and dynamic websites, and ICTCLAS word segmentation tool is used to preprocess the comment data. The algorithm of urban influence level is established, and finally the regression model of urban brand influence is established. A database of 10000 city-related reviews was used in the experiment. The gender thesaurus is established to further improve the accuracy of the experimental results. The feasibility of the model is verified from two aspects: expectation calculation and standardization. This paper analyzes the composition of citizens who comment on social media and the proportion of comment content and puts forward some suggestions to enhance the influence of the city. Finally, it summarizes the popular comments in different months in December and obtains the force points to enhance the influence of the city in different time periods from the structure.