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Abstract:In recent years, there has been a proliferation of interest in resilience in the supply chain field. Even though literature has acknowledged the antecedents of resilient supply chains, such as supply chain visibility, cooperation, and information sharing, their confluence in creating resilient supply chains where other behavioural issues are prevailing (i.e. trust and behavioural uncertainty) has not been studied. To address this gap, we conceptualized a theoretical framework firmly grounded in the resource based view (RBV) and the relational view that is tested for 250 manufacturing firms using hierarchical moderated regression analysis. The study offers a nuanced understanding of supply chain resilience and implications of supply chain visibility, cooperation, trust and behavioural uncertainty. Implications and suggestions for further research are provided.Index terms: Supply chain resilience, antecedents, resource based view, relational view. ManagerialRelevance: From a practitioner view, we provide theoryfocused and empirically-proven guidance to the managers to understand that the invisible hand of the market favours those organizations whose behavioural repertoires support trust and cooperation rather than competition and opportunism. Hence how reduction in behavioural uncertainty enhances the positive impacts of trust and cooperation on supply chain resilience.
Purpose-The purpose of this paper is to investigate the relationships between environmental consciousness (ECO), green purchase attitude (GPA), green purchase intention (GPI), perceived customer effectiveness (PCE), green behaviour (GRB) and green purchase behaviour (GPB). Based on the statistical analyses, this paper offers some further research directions to advance the extant literature. Design/methodology/approach-The theoretical model is firmly grounded in extant literature. To test the study hypotheses, the authors have developed a survey instrument following a two-stage process. The constructs were first operationalized by the authors and then pre-tested by experts. Dillman's (2007) guidelines were then followed to gather data. Finally, the theoretical model was tested using multivariate statistical tools. Findings-Results indicate that ECO has an influence on GPA and PCE; GPA has an influence on PCE and GRB; GPI has an influence on PCE; and GRB has an influence on GPB. Environmental benefit still ranks at the sixth position among eight product-selection criteria, as is evident from qualitative in-depth interviews indicating a primarily rationalistic and not an altruistic purchase approach. The gap in translation of ECO into GB and GPB can be attributed to costliness, non-availability with less variety, lack of brand reputation of green products and budget constraints for customers. Research limitations/implications-The study faces the limitation of generalizability of the results because it was carried out in a particular state in India; it may not be the perception of the country as a whole. The bias owing to social desirability, selective memory and telescoping with the use of self-reported data could also be a limitation for the current empirical study. Originality/value-This study aimed to extend pro-environmental behaviour studies beyond developed countries and to empirically validate the models built on the theory of ECO leading to GPB, especially for India, a rising market. A novel approach to empirically discuss the situational and market factors will provide a much-needed thrust for research on these lines.
Global businesses are leveraging their analytical capabilities to develop competence over others. This study uses Organization Information Processing Theory (OIPT) in context to explain the relationship between the smart supply chain and information system flexibility to achieve an overall greater supply chain flexibility. Also, this shows that correct deployment of information processing leads to better diffusion of information throughout the system necessary for making the supply chain more adaptive in nature. This study extends the application of OIPT theory and a better understanding of analytical data processing and theoretically grounded guidance to managers in order to achieve a higher degree of flexibility in dynamic conditions. The Partial Least Square Method based on Structural Equation Modeling is used to empirically test the theoretical framework. Results from the analysis of 150 respondents indicate the strong relationship between the components of the smart supply chain and information systems agility. The research shows a positive relationship between the characteristics of smart supply chain management and modules of information system flexibility which leads to the achievement of a high level of supply chain flexibility.
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