Purpose-The purpose of this paper is to investigate the relationships between environmental consciousness (ECO), green purchase attitude (GPA), green purchase intention (GPI), perceived customer effectiveness (PCE), green behaviour (GRB) and green purchase behaviour (GPB). Based on the statistical analyses, this paper offers some further research directions to advance the extant literature. Design/methodology/approach-The theoretical model is firmly grounded in extant literature. To test the study hypotheses, the authors have developed a survey instrument following a two-stage process. The constructs were first operationalized by the authors and then pre-tested by experts. Dillman's (2007) guidelines were then followed to gather data. Finally, the theoretical model was tested using multivariate statistical tools. Findings-Results indicate that ECO has an influence on GPA and PCE; GPA has an influence on PCE and GRB; GPI has an influence on PCE; and GRB has an influence on GPB. Environmental benefit still ranks at the sixth position among eight product-selection criteria, as is evident from qualitative in-depth interviews indicating a primarily rationalistic and not an altruistic purchase approach. The gap in translation of ECO into GB and GPB can be attributed to costliness, non-availability with less variety, lack of brand reputation of green products and budget constraints for customers. Research limitations/implications-The study faces the limitation of generalizability of the results because it was carried out in a particular state in India; it may not be the perception of the country as a whole. The bias owing to social desirability, selective memory and telescoping with the use of self-reported data could also be a limitation for the current empirical study. Originality/value-This study aimed to extend pro-environmental behaviour studies beyond developed countries and to empirically validate the models built on the theory of ECO leading to GPB, especially for India, a rising market. A novel approach to empirically discuss the situational and market factors will provide a much-needed thrust for research on these lines.

PurposeTrust and commitment (T&C) among the supply chain partners in the context of supply chain management (SCM) are of interest for both researchers and practitioners. This paper analyses literature on T&C and identifies gaps for further research.Design/methodology/approachThe current literature review paper provides a comprehensive perspective on the topic using bibliometric analysis followed by a systematic review of literature. In all, 207 relevant articles were extracted from the Scopus database using the relevant key word searches. For the purpose of the systematic review, another 48 relevant papers were identified through an iterative process. Hence, 255 papers published between the years 1990–2019 were analysed for the sake of this study.FindingsA total of 15 definitions of trust, nine definitions of commitment, 13 classifications of trust, 40 antecedents of trust, six classifications of commitments, 39 consequences of trust, 11 antecedents of commitment and 15 consequences of commitment were identified and analysed. Future research directions were presented.Research limitations/implicationsThe study is limited to identifying the antecedents and consequences of T&C. A detailed framework could be developed in future research. The antecedent and consequences for T&C could be discussed in greater detail.Practical implicationsImportant implications for managers emerge from this study for building and implementing T&C, as SCM requires a thorough understanding of relationship-building skills. The discussion on the definitions of T&C, types of trust and the antecedents and consequences provides important insights for practitioners for strategy formulation. Results provide important insights and bring about greater clarity for researchers and practitioners on T&C in SCM.Originality/valueThrough rigorous analysis of the prevailing research, this paper extensively reviews literature on T&C in SCM till 2019. It summarises the current status and proposes future research directions.

Business education is growing in popularity, resulting into greater responsibility for us as educators shaping the future leaders of the World. The current research makes an attempt to answer an emphatic impudent question facing all B-school educators-How do we humanize future business leaders to avoid leadership failures. The researchers feel the solution lies in traditional but powerful model of Service learning experience. The outcome of Service learning experience is measured with vast empirical survey carried out with two-stage sampling with 270 target responses considering seven variables in the proposed hypothetical model. DEMATEL analysis has been used to build Nature and intensity and Threshold matrix and a model depicting Causality. EFA and CFA were carried out to understand the suitability of the proposed model. Finally, hypotheses were tested using hierarchical regression analysis.DEMATEL analysis reveals Self-efficacy (SE) and Civic participation (CP) as dimensions having the highest degree of relationship with other dimensions, and the highest impacted dimension is attitude to help others. Moreover, inter-mediation influence is also the highest among SE and CP as per resultant model built. Hierarchical regression analysis reveals all hypotheses in proposed model are accepted at 95% level of confidence. The objective of measuring traditionally discussed outcomes like attitude toward helping others, self-efficacy toward service, civic participation has been balanced with untraditionally discussed issues like Business educations role in addressing social issues, linkage with real world, business and career development, and projected future behaviors like continuing community services.

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