Political print advertisements as an integral part of political propaganda contribute to creating a positive image of a politician or political party aiming to win popular votes. The effective combination of verbal and non-verbal (pictorial) components presupposes a purposeful influence on the electorate by means of activating existing socio-cultural schemas among voters. This study aims to analyze the generic structural potential of political print advertisements in Ukraine and to interpret the symbolic representation of the verbal and non-verbal levels of political advertisements. The data, encompassing 25 leaflets, was collected in 2020 during the local election campaign in Chernivtsi, Ukraine. The analysis has been conducted on two levels: literal and interpretative. Following the principles of Generic Structure Potential of advertisements (Cheong, 2004) we have outlined the GSP of print political advertisements in Ukraine. Thus, non-verbal (visual) components incorporate the lead (Locus of Attention (LoA) and Complement to the Locus of Attention (Comp.LoA) emblem, pictogram, verbal (linguistic) components involve Announcement (Opening), Enhancer, Slogan, and Call-and-visit Information. The next level of the analysis presupposed the interpretation of the obtained results. In accordance with this, the symbolic representation of the verbal level of political advertisements, incorporating patriotic, social, economic, and political slogans has been revealed. In terms of the symbolic representation of the non-verbal level of political advertisements, we observe the following in the analyzed material: the photo of the candidate, appearance, pictograms, and additional pictorial elements. The results indicate that the displays of the analyzed material are often congruent and explicit. Cases of incongruent and implicit displays have been observed as well. Such advertisements boost viewers’ curiosity as they contain less verbal information. The results of the election show that the candidates whose advertisements incorporated symbolism and greater non-verbal information, led among the popular votes.

The article deals with the role songs play in formation of the foreign grammatical communicative competence of young learners during the English lessons. The age groups are identified and peculiarities of English as a foreign language learning for every age group are outlined with special stress on young learners as the target age group. Young learners (students at the age of 6-10) have limited attention spam, that is why tasks have to be short, various and meaningful, grammar explanation should be avoided while grammatical patterns should be presented indirectly through interactive contexts. On the basis of identified needs and preferences in learning basic principles of presentation and practicing of grammatical patterns among young learners are revealed in the article. It is focused on teaching methods and techniques suitable for the target age group, among which total physical response teaching method and storytelling are chosen as the most productive ones. The article also reveals benefits of a foreign language acquisition rather than learning and overviews principles to be followed in order to create the process of acquisition in and beyond the classroom. Songs and short rhymes are chosen as an easy to remember way to present grammatical patterns. While singing songs young learners unconsciously remember not separate words but complete grammatically correct phrases or sentences and will be able to use them in other language context. Such way of presentation enables learners of primary school to develop grammatical communicative competence without direct learning. The article gives the procedure how to implement songs to develop grammatical competence of young learners.

8226 кандидат філологічних наук, асистент кафедри англійської мови Чернівецького національного університету імені Юрія Федьковича analyzed. In the result of comparative analysis, stylistic inversion is more typical for traditional letters. They have preserved fixed original structure and the abundance of complex sentences is evidenced. On the contrary, e-mails show the simplified structure. As the result the sentences are simple, structures reduced and so the number of stylistic inversion is less.

No abstract

No abstract